Scarcity In Selling

Do you know what the most important element of scarcity is?

As you probably know, having some kind of scarcity attached to your offer, is one of the most compelling ways to get people to buy now.

But what’s the best kind of scarcity?

Is it a limited number of items?

A special bonus for ordering early?

Or maybe it’s a discount for the first 10 people who order?

Actually, the most important component of scarcity is limiting the amount of time buyers have to decide to order, or not.

Having a time component, FORCES your buyer to make a decision.

Now sometimes they will order, and sometimes they wont. But… without having this time component, you’re giving your buyer NO reason to make you or your message any kind of a priority in their life.

And when you’re not a priority, you’re definitely not going to make a sale.

When your buyer feels they have the luxury of time to “think about it,” they will ultimately put your message down to deal with “later.”

And as you know, “later” means never.

Keep this in mind when you’re trying to come up with your call to action, and with your “reasons why they should order now.”

Remember, time… is always money – in one way or another.

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)