Just the facts: Lead Generation Mistake #12

One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service.

For some reason, people seem to feel “facts” are boring… and that your customers, clients, and patients won’t be interested in them. So instead, people spend a lot of time “glorifying” the purchase.

Instead of giving facts… they give out a lot of hype. Instead of being direct… they skirt important issues and disclosures.

But in reality, your buyers WANT to know as much as possible about what you’re asking them to do.

If you think about it, how else can they possibly rationalize the risk you’re asking them to take, otherwise?

See, people think buyers aren’t clever, but they are clever. Everyone’s clever when it comes to money and how they spend it.

Like David Ogilvy said, may years ago, “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.”

The truth is, the more information you reveal about your products or services, the MORE you’re going to sell.

The key is… you want to present this information in a compelling manner.

And this is just some of what we’ll be covering on tomorrow’s Free teleseminar.

Tomorrow, from 2-4pm Eastern time (and again at 7pm Eastern time) I’m hosting a free teleseminar, called The 21 Most Costly Mistakes Entrepreneurs Make When Trying To Generate Leads.

You can register for the call here

We’ll take an in-depth look at 21 critical lead generation mistakes people make, and I’ll be showing you examples of each one of them, in full-page and smaller advertorial-style ads.

Once you register you’ll receive all the call-in information you need to participate. Plus, before the call you’ll receive a handout for the call itself.

Note – this is a TELESEMINAR, NOT a webinar :-)

Now go sell something, Craig Garber

P.S. Let me make one thing perfectly clear — and unfortunately, I learned this the hard way early on in my career: “front end” activity, which is ALL lead generation… is everything. In fact, even if you STINK at everything else… if ALL you’re good at is generating leads, then you’ll still be a heck of a lot more successful than your competition.

When your pipeline is consistently full, life is good, recession or no recession. When it’s dry, you’re up the creek without a paddle.

Whether you like it… or not.

So register for this call right now

Then download these 12 new Special Reports in my 30-Day Cash-Flow Surge Program now — yours free

How To Make Maximum Money With Minimum Customers – LIFETIME Guarantee Included

How To Make Maximum Money With Minimum Customers – Amazon.com

How To Sell Anything

listening to: Them Terribles – Dreamers (2007)

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)