It's the biggest obstacle to getting people to buy (Another copywriting secret)
It’s one of the biggest obstacles that stands in the way of your sale and it gets in the way of prospects buying from you.
Blind dumb inertia on the part of your prospects wins out every time, unless you deal with it in your copy. Assuming your prospect has your work ethic is as big a mistake as assuming the government is going to take care of you in your old age.
If you’re putting an ounce of effort between your prospect and whatever it is you want to sell them, they’re more likely to reach for that box of Twinkies sitting on their counter than anything else.
There is, however, one subtle but very powerful copywriting strategy you can use, to make “effortless effort” that much more of a reality for your buyer.
And here it is: Don’t tell them what their product will do for them, tell ’em what your product does.
So for example, don’t say:
“It’ll make your tomato plant growing much easier.”
Instead say… “It makes tomato plant growing much easier.”
Not “You will look slimmer and more muscular.” But… “After taking “Chubby No More” you will be slimmer and more muscular, perhaps for the first time in your life.
Don’t say, “It will change your life.”
Say “It changes your life, immediately. Imagine how much better you’ll feel once all that back pain you’re suffering from now, is gone?”
Eliminate “having to work” from your equation, and watch your sales spike!
Yes it’s a sad reflection of the world today, but hey… if everyone was such a go-getter, then you and I wouldn’t have anything to do, now would we?
Now go sell something, Craig Garber
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