In the beginning… there was light… (or at least, there should be)

If you like music, think about some of the most powerful music you’ve ever heard, and then ask yourself why it’s so powerful.

Chances are good it has to do with a certain level of energy or enthusiasm it infuses you with. Certain emotional hot-buttons it pushes, deep inside of you.

You need to keep in mind that enthusiasm is the lifeblood of all your communication, and it’s especially important in selling. And it’s actually critical when it comes to selling in print.

That’s why one of the hardest parts of your ad or sales letter, or even your brochure, is the beginning.

After all, it’s hard to open up with enthusiasm. It’s hard to be a big fireball without being “too much” for someone, isn’t it? Plus, it’s also hard to start at “10,” isn’t it?

After all, we’re not amplifiers, are we? We don’t have switches, right?

You don’t walk into the gym and do your heaviest set first, you typically warm up and work up to those heavy poundages.


So here’s what I want you to do. I’m not going to go over actual openings because we’ve spent a lot of time on this in the last few weeks, but I want you to think about some of the difficulties you have with “getting started” when it comes to writing…

Post some of them on my blog at

And then, tomorrow we’ll cover some strategies you can use to make “opening with enthusiasm,” much easier.

O.K.? (Also, pay close attention to today’s P.S.)

Now go sell something, Craig Garber

P.S. Only THREE Days left to take your free test-drive of this month’s issue of Seductive Selling! Listen to what Kendra Cecieta from Beverly, Massachusetts had this to say about it:

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I have subscribed to numerous marketers monthly newsletters, and I am still blown way at how insignificant their newsletters are in terms of applicable information in comparison to Seductive Selling. So much so that I have cancelled many of the others. I am happy to say that Craig is one of the few that certainly OVER-delivers each and every month.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)