How to make yourself "believable" to your prospects.
Today I’m going to tell you how to make your stories realistic and believable, continuing our theme over the past few days.
The biggest way to become believable in print, is the same way you’re going to be believable in person: You have to be a REAL person. No one likes a phony.
And there are literally dozens of different ways you can do this. Let’s talk about a few of them.
For starters, there are the simplest things to do, like letting people know where you’re located and what your town is like. You have no idea, especially online, how many times people purposely leave out their business location or address. If you are a real business, you should an address — even if it’s a PO Box. If you’re leaving this kind of information out, you’re immediately arousing suspicion and making people wonder why this info is missing.
Show people what you look like: I’ve got pictures of myself all over my website — but they’re not egotistical pictures of me standing around with wheelbarrows filled with cash, or leaning over fancy cars or anything vapid like that — they’re just photos of me enjoying my everyday life. Doing things like playing with my kids, fishing, or just sitting at my Mac writing and smoking a cigar.
Nothing crazy or outlandish — that doesn’t make you believable. It might make people envious of you, but those folks won’t be long-term buyers. They’ll be short-term buyers hoping they can “be just like you” if they buy your product.
That’s like me saying I can be like Michael Jordan if I wear Hanes underwear — but that’s just not gonna happen in this lifetime.
No one’s going to believe some sort of “wannabe” success story, and no one’s going to buy into a “perfect” person, either. Be confident enough to step up and let people know who you really are, wrinkles and all — and your prospects will appreciate it and naturally gravitate towards your honesty. And they’ll be excited about what you have to offer as well.
Now go sell something, Craig Garber
P.S. See 3 specific examples of “deceptive” copywriting and marketing strategies in this month’s issue of Seductive Selling, and get 15 (Real) bonus gifts when you take a free 30-day test-drive at http://www.kingofcopy.com/ssnl — just watch the goofy video and say “Maybe.”
Check out all the King’s products at http://www.kingofcopy.com/products
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