Emotional Direct-Response Marketing: 30 direct-marketing & copywriting strategies, yours free
The response to this e-mail, which I sent out yesterday, has been great. Since I want to pick the most effective and highest-impact situations to use as examples, if you haven’t responded to this, do so, as soon as possible.
Here’s the deal: Over the next 30 days, I am going to give you 30 specific marketing and copywriting strategies you can start using, immediately.
To get them, reply to this e-mail by telling me the specific kind of business you run, who you sell to, and what your biggest marketing or copywriting challenge is.
“I run a consultancy company that helps companies with healthcare technologies (drug biotechnology of medical devices), get into man, by overcoming regulatory hurdles, we provide development and regulatory strategy , they use the information we provide to access funding. (our clients are very successful at raising funds, we have 100% record) they do the fund raising themselves but use our information and advice.
Each purchase is typically around GB£10,000 to £15,000 which is a massive part of their budget in some cases nearly all of their budget
My clients are typically small spin out companies running on seed funding or grant funding, or Universities technology transfer offices that need to spin out companies or license out technologies. My website gets lots of traffic (1000+ unique visitors a month) and I get approximately 30-40 people signing up to my newsletter every month (currently at 950, up from 400 18 months ago).
My challenge is two fold:
1) Increase sign ups on the website
2) Convert more sign ups to business via the newsletter
p.s. I also provide courses and training which helps convert clients, too”
I am going to pick the most interesting and challenging e-mails I receive, and for each of them, I am going to give you ONE BIG IDEA that helps overcome one of your obstacles. I’ll give this to you in plain and simple English, so you can get up and running right away.
In return, I am asking for two things: One, turn as many people on to these e-mails as possible, and encourage them to participate in this, as well. In other words, share the love.
And two, if you haven’t read my book, get it now. Because if you think the information I’ll be giving out in these e-mails is effective, what’s inside my book, is quite literally, explosive. And that’s not me speaking, it’s what everyone who’s read it, is saying (see here). And since it comes with a lifetime guarantee, there is nothing but upside potential in this, for you.
The subject line of each of these 30 e-mails will say something like, “Hotel Marketing”… “Marketing for handymen”… “Retail Ice Cream Store Marketing” and so on.
Make sure your request is specific, and let me know where you’re located, as well, because I’m always curious about this. I still find the Internet, and it’s ability to connect people like you and me, from all over the world, quite fascinating.
Lastly, appreciate when you reply to these e-mails, they go to my assistant, who sorts through them. So be nice to her — as you’d imagine, it’s tough enough dealing with me all day — she doesn’t need any more grief from anyone else.
So reply to this e-mail and let me know exactly what you do for a living, who you sell to, and what your biggest marketing or copywriting challenge is.
I’ll start answering these e-mails one a day (weekdays), beginning tomorrow.
Now go sell something, Craig Garber
P.S. Any ONE of these 21 “money-getting” strategies can bring you in $10,000… $25,000… even $50,000 in 2010 alone
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