e-mail marketing tips – This is THE best way to get your e-mail opened:

Today’s message is going to be short… and sweet.

I want to teach you the best way to get your e-mails opened.

This also happens to be the best way to get your direct mail opened… the best way to get your wife and kids to listen to you… and the best way to get women (and men) interested in you, romantically.

And NO, I’m not talking about: telling them how much money you make… wearing pheromones… or saying that you’re about to jump off a ledge.

It’s much easier than any of these things, and much less stressful, as well.

Are you ready?

You sure?

OK, here goes.

The best way to get your e-mail opened, and the best way to make people listen to you and command their attention… is to make them curious.

See, curiosity is one of those emotions that commands virtually IMMEDIATE attention.

And it also creates a psychological “open loop.”

“Open loops” are those things that create some kind of emotional disturb or disconnect, that stays open until you “close” it.

It’s like when your child is injured or in pain.  Until they are taken care of, it’s an open loop for you, psychologically, and emotionally.

Curiosity is the same thing – and the more intense the curiosity, the deeper and more troubling, the open loop becomes.

For example, instead of, “Make chocolate cookies at home,” a better way to do it would be, “How to create mouth-watering bakery-fresh cookies at home, in less than 15 minutes”

Or even, “Mouth-watering bakery-fresh cookies in15 minutes?”

See, one gives you information, and the other one creates curiosity ABOUT information.

Make sense?


Let’s do one more and then I have to run — lots to do, today:

“5 Home Improvement Mistakes”

This isn’t bad, but what what happens when you increase the curiosity:

“5 Common Home Improvement Mistakes That Turn DEADLY!”

See what happens when you increase the curiosity?

You can almost “feel” the urge to dig into this information.

So keep this in mind next time you’re trying to get attention — you will thank me a thousand times over, if you do.

Now go sell something,  Craig Garber

P.S.  By the way, “Curiosity” is only ONE of the 47 MOST important emotional buy-buttons you need to push, to get your buyers to say “Yes.”  Discover the rest of them here

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)