e-mail marketing tips – Day 23: Is this the right way to segment your list?
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Donna Benton from Long Beach, California wants some input on the way she’s building her list. She asks, “The way I have been building my list: 1) the people who are interested in at least one of my products and 2) The people who said no. Is #2 a bad way to build my leads list?”
I think she’s really asking about how she’s segmenting her list, not necessarily building it. So let’s discuss this right now.
There are only two components you need to consider. One of them is a ‘real’ component, and the other is more of a mindset. Let me explain:
1. The first component is made up of ‘people who have ordered one of your products.’
Existing customers are the lifeblood of your operation. If you take care of them, and if you over-deliver and do everything you said you were going to do, and then you do even more than that… they are like oxygen for your lungs. They’ll keep you alive and healthy for as long as you’re holding up your end of the bargain.
You should treat them like gold, and they will reciprocate.
Communicate with them as often as possible and never ever waste their time!
2. The second component is “people who’ve expressed interest in ordering one of your products but who haven’t yet ordered.”
You should consider everyone who is not part of the first category, as being a member of this second category. And you should treat them, in many ways, the same way you treat your customers.
Never ever waste their time, and do the best you can to stay in contact with them as often as possible. And when you are in contact with them, make sure you’re giving them worthwhile information, or entertaining them… or somehow putting a smile across their face.
See, one of the most important things you need to remember is — and here’s where the ‘mindset’ issue I mentioned earlier, comes in — you shouldn’t ever be concerned with the people who don’t want to buy your products. In fact, you shouldn’t care about them at all.
It’s just not a very good use of your time. You’re not going to ‘convince’ someone to buy — only they can convince themselves to buy.
You’re never going to make “everyone” happy, so just spend your time and energy focusing on the ones who want what you have to offer, not the freeloaders or people who want to waste your time.
Now go sell something, Craig Garber
P.S. Which one of these 8 HUGE mistakes that prevent your buyers from EVER trusting you, are YOU making? Discover them in Chapter 7, called ‘How To Establish Unshakable Trust And Rapport’
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