Direct-Response Marketing True Story: Guess what was missing?
Digital sales of my book are now almost as high as actual hard copies on amazon. (41, 5-star book ratings doesn’t hurt, either!)
Sunday, it was absolutely gorgeous out.
My wife and I went downtown to an open air festival here in Tampa, like we do on many Sundays in the fall.
It was a food festival, mostly. And mostly healthy foods, which appeals to us.
A guy was there on one of the tables, trying to generate leads. He had an idea that could bring him a TON of potential business. But because he probably doesn’t know much about marketing… he will likely lose money on the promotion.
See, he ran a restaurant and he was giving out samples.
You’d walk over to him, he’d ask if you wanted to try some food. If you said “Yes,” he’d give you the food.
And that was it.
The food was outstanding and the guy was very nice.
Unfortunately, as I said, this promotion will probably not yield too many customers.
If you think you know the reason why, then let me know by posting your response on my blog, right here.
If you own my book, you can find the answer in it, on a variety of different pages, including on pages 38 and 39.
So post your answer here and I’ll let you know tomorrow, why this promotion will unfortunately, NOT do well.
Now go sell something, Craig Garber
P.S. Stop “selling!” Instead, let me show you how to be “Real” when speaking to your customers, using a little-known system that has NEVER failed yet!
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