Direct-Response Copywriting: How to map out your sales letter, from scratch
In general I’m more of a creative than anything else. If I didn’t have to work, I’d spend my time pursuing my creative hobbies full time. I’d be playing guitar, drawing (in pencil) and taking pictures.
And those are just the creative things I’d be doing. While I’m dreaming here, I can add reading, bass fishing, and hanging out with my wife and kids and traveling to the list as well.
See, there’s no way in hell I’ll ever have enough time to do all the things I want to do — even if I literally never worked a stitch.
So I’m going to come back for a second time around, just so I can clear up all the to-do’s on my list.
Sounds good, doesn’t it?
And see, I’m fortunate in that I approach my business similarly. I look at myself as an artist, and copy is my creative media. I paint the canvas with words instead of a paintbrush. And it’s all a fun game to get your buyers to like the picture you’ve created.
And the ones that like it form your fan base, for whatever particular picture or industry or trade you’re working in. They show you they are fans, by buying from you. And the ones that don’t like the picture, aren’t in your marketplace. Simple as that.
This makes your life a lot easier and takes the pressure off you so you can focus on the creative.
See where I’m going with this?
Because each of these creative processes share a few things in common, including writing sales letters. Each of these medias rise or fall primarily on the strength of their one over-riding purpose.
In a sales letter, that overriding purpose – which is sort of like the ‘religion’ of that particular sales letter – is the big promise you’re making.
Before you sit down and write anything, you need to come up with the one BIG huge benefit or promise you’re trying to convey. Many times, this is delivered in the product’s name itself (like my book, for instance, “How To Make Maximum Money With Minimum Customers”). But other times, when you’re selling a service that doesn’t have a proprietary name or function, you have to convey this one big promise in your copy.
And here’s how you get your buyer or your prospect, to take the action you want (to buy or to opt-in to your lead generation system): you create an emotional whirlwind inside of them, that milks their greed glands to the point where they want this promise to come true for them, more than anything else in the world at that frozen moment in time.
Remember, nothing happens unless you have a big promise. Of course you’d better deliver on that promise or that’ll be the very last dollar you ever see from that person, but… that’s another e-mail for another day.
Now go sell something, Craig Garber
P.S. Uncover the 12 components of a sales letter and how to write them, in detail, inside the 50-page BOnus chapter in, “How To Make Maximum Money With Minimum Customers.” Ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee!
Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies. See all 18 of these goodies right here on this video!
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