Direct-Marketing Business Strategy Consulting: How to boost your sales, easy way #3

As you know, there are only three ways to make more money in your business.

One of them is to increase your prices, and frankly, with a few exceptions, it’s actually the easiest way.  And here’s why: see, most people see themselves inside a vacuum.

They think “If I increase my prices, I’ll lose customers and people won’t want to do business with me.”

But that’s not correct.

Basically, it all depends on the kinds of customers you want and the kinds of customers and clients you have right now.  If you fill your pipeline with customers who are loyal to low pricing, then yes, you will lose customers when you try and charge them more.

But if you want customers who are motivated by things other than price, then high prices won’t cost you anything.  In fact, it will make you a LOT more money.

Pricing is only one of the many things people consider when making a purchase.  And it’s usually several notches down the list.  If it wasn’t, BMW and Mercedes would be in trouble, and candidly, so would I.

The truth is, the lion’s share of consumers are far more “value” oriented than “price” oriented.  So what you want to focus on is creating massive value, and then your pricing becomes a non-issue.

The other thing you need to know, is that with one exception (selling a commodity item), it is JUST as difficult to sell something for $50 dollars, as it is to sell something for $250 or $500 dollars.

Don’t kid yourself — in spite of what sales gurus would like you to believe — getting someone to buy something from you, isn’t easy.  So if you’ve gotta work hard anyway… then you might as well get paid as much as possible for it, right?

Or not.  Either way, it’s your call.

Now go sell something, Craig Garber

P.S.  Discover the ONLY three ways to make money in business, and how to rapidly escalate them for you, starting on page 159 inside “How To Make Maximum Money With Minimum Customers.”  Ships out today via US First Class Priority Mail and comes with a LIFETIME guarantee!

Get TWO FREE issues of Seductive Selling, along with 18 free (REAL) gifts that get you more leads… increase your conversion rates… and give you literally dozens of easy to use, breakthrough new marketing strategies.  Watch them on this video, right NOW!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)