How to make compelling offers:
First, a shout out to my son Nick, who just had a beautiful baby girl last night. Everyone’s healthy and we’re all grateful for that. Quick post today – I’m pretty buried with projects right now, and between them and my family commitments, I’m slammed …
Direct Mail Postcard Marketing: How to maximize your response rates
What to write when you don’t have a lot of space? I spent some time earlier this week putting together a medium-sized direct-mail postcard. And when you’re writing a piece like this, there is one particular problem you have, that ‘s common to New York …
5 Tips To Boosting Your Direct Mail Response
I hope your Thanksgiving was great. Personally, I had a nice, quiet and not “too dysfunctional” day, relaxing with my wife and kids. Watched some football abd relaxed out back, looking at the lake — the weather was beautiful down here in Tampa. I was, …
Direct Mail Sales: 3 most often overlooked, simple direct mail sales strategies
Making money using direct mail isn’t easy. BUT… it’s also not as hard as you think it is, simply because not a lot of people are using direct mail. And once you make it work, you get to tap into a steady stream of very …
-
e-mail Marketing – "Quickie" e-mail marketing strategies that make a HUGE difference:
I’m sure you had this same experience over the last few days, where you got a slew of e-mails offering “Leap Year” sales. Offers like 29% off… Free Shipping… and just “general” sale pieces. Couple of comments on these sales: 1. When you’re offering sales… …
-
Offline Marketing Newsletters – FINAL Notice, Less than 12 hours left:
Less than 12 hours left to take your free trial of Seductive Selling – here’s, what you’re missing out on this month: * The Audio Success CD of the month – is an interview with the owner of one of the largest service businesses here …
-
Copywriting & Direct-Marketing Videos: "Ask me, baby" video series coming back!
Next week, I’ll be bringing back the “Ask me, Baby” video q & a series I used to run. I stopped back in September of 2009, but we’re going to start it back up, next week. The title is basically my response to people saying, …
