Diet Pepsi… Planters Peanuts… Pimple Cream?
Here’s something interesting: Down in South Beach in Miami, there are now vending machines for your pets. While you’re out strolling down the boardwalk melting into the sidewalk, you can grab a chew toy for your dog or some catnip for your cat, and even some Vaseline for your gerbils (just kidding about the Vaseline).
In general, the days of the boring old vending machine are long gone.
Listen to this one: A company called YoZone, out of San Diego, California is now stocking their vending machines with organic products like Cliff Bars, Tazo Teas, and other Vitamin Drinks.
And in Los Angeles, ProActiv — the pimple cream company — actually has vending machines to distribute their product. Here’s the catch though: you can ONLY order using a credit card, because once you order, you are then shipped a monthly supply of ProActive so you can keep up with your treatments. (Another great way to instill forced continuity!)
I don’t think this would work here in little old Lutz… but in L.A., they’re probably refilling these things faster than a husband who
got caught cheating on his wife, changes his alibi.
All this stuff, while perhaps sounding incredibly complicated, really just gets back to the basics of good Seductive Selling and direct-response marketing: All you really need to do is deliver the right message to a marketplace that wants to hear it. Doesn’t matter how you make your delivery — whether it’s in an Audio CD… a sales letter… a vending machine, or… in an e-mail from the King Of Copy. It’s all about finding a need and then filling it.
Now go sell something, Craig
P.S. Do you make these same mistakes when you’re generating leads? http://www.kingofcopy.com/leads
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