Copywriting Tips – Which one of these 5 is missing from your offer (at least one, i assure you)

Hey, great call last night.  And if you were one of the people who took advantage of that offer, you’ve got an incredible amount of really solid information coming your way.

Today let’s talk about making offers because a lot of people struggle with this.  The offer is part of your close, and in general… “closing” makes people uncomfortable.

But the truth is, there are only five things you need in your offer:

1.  Describe your goods and services.

How to describe them is another subject for another day, but know that this had better be included in your offer.  Your buyer’s got to know what they’re buying and what you’re offer is.

2.  How much?

Gotta tell ’em how much they’re paying, or else… hello?

Oh, and by the way, even if what you’re selling costs nothing – like if you’re just trying to generate a lead and you’re giving something away in exchange for the lead’s information… you have to let them know this, as well.

3.  Are there any bonuses involved?

And frankly, it doesn’t matter whether you call them bonuses, gifts, specials, whatever… but the sweeter you make your offer — and the more extras you include — the more you’re going to sell.

4.  A reason to act now.

Unless you give someone a reason to act now, it’s going to be hard to sell.  This is where scarcity comes in, and if you were on last night’s call you remember we spoke about this quite a bit.

5.  Call to action.

You have to let your buyers know what you want them to do.  How to order, when to order, and what’s next.  Even if you’re selling something online, or even if you’re giving something away for free… no one knows what you what them to do.

And presuming they do, is a very short-sighted move.

Alright, that’s it.

Sounds simple, right?

Well… that’s because it IS simple.  I have NO idea why people mess this up so much.

Now go sell something, Craig Garber

P.S.  There are dozens of examples of how to use scarcity — especially in the Bonus Chapter 24, inside this book.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)