Copywriting tips: Four easiest appeals to sell, pt. 1

There are dozens of appeals you can sell into.

For instance, there’s making money… saving money… trimming your belly-roll… becoming stronger and healthier… having more free time… traveling… being more confident.  The list is virtually endless.

But there’s one appeal that’s by far, the strongest of them all.  Want to know which one that is?

You do?

O.K., but first, let me ask you this: When do you typically visit to the dentist?

Probably not the first day you felt that toothache, right?

Of course not.

You probably visit the dentist only once the discomfort in your mouth is so great that the pain of not visiting the dentist is greater than the pain and inconvenience of making the trip over there.


You bet.

And you’re not alone here.  See, most people will pay and do virtually anything to eliminate pain in their lives.  Doesn’t matter whether it’s physical pain, emotional pain, or even imaginary pain.  People don’t like pain, period.

And the more pain they’re in – and the faster and more thoroughly and effectively you can eliminate it, the more you can charge for your goods and services.

And this is why pain avoidance is the easiest appeal to sell, of all.  Because it creates the most discomfort, and your buyers are not built to enjoy discomfort.  They don’t WANT to be uncomfortable, and “want,” not “need,” is what sells goods and services.

Look, finding your products appeal isn’t always easy.  But finding your product’s most likely appeal that’s going to sell it… just got much easier.

Now go sell something, Craig Garber

P.S.  Are you sick and tired of running one ad after another, or mailing one sales letter or postcard after another, and never getting the kind of response you want?  Or how about your website — does it seem like no matter how pretty you make it or what you say, your website’s more like a ghost town than a busy thoroughfare for traffic?  Well, don’t worry. Because in “How To Write A Sales Letter That Sells,” a Special Bonus Chapter, you’ll get the inside secrets to putting compelling ads together (both online and offline), that’ll have buyers lining up for your goods and services.
Inside are the same strategies used to create one lead generation ad campaign that produced an earth-shattering 42.7% response rate, on the first mailing! (more of that on page 21)

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)