Copywriting tips: , 5 ways to create curiosity (most important element of your mktg)
From a copy standpoint, nothing else will ever be as effective at getting your buyers involved with what you have to say, than making them curious. So here are 5 easy ways of doing this:
1. Reveal the benefits only – be clean and concise:
“Inside: 6 ways to (gently) get rid of those pesky armadillos in your front yard”
We have armadillos now and trust me when I tell you they are more persistent than your ex-wife’s angry attorney trying to collect from you.
2. Use fear of loss as a benefit:
“The one thing you must never EVER tell your banker!”
3. Give people the inside scoop from authority figures:
“What Donald Trump is saying about building in this area isn’t going to make you feel much better about investing.”
Here I’m combining authority with fear of loss – that’s like a one-two punch… and it’s very powerful.
4. Make a news announcement that’s critical to your audience:
Breakthrough Scandinavian Blood Pressure Discovery Finally Revealed!
5. Make an announcement to a special group of people:
“An open letter to every medical doctor in America who’s sick of playing games with these big insurance companies”
As you can see, to make people curious, just tell them a portion of the story. Then, simply make sure the rest of the story is interesting…
And you’re in.
Now go sell something, Craig Garber
P.S. “Without this influx of ideas and input, I, like all people, tend to slack a tiny bit, and that tiny bit IS my competitive edge. So, thanks for all that you have already done. My investment in your book and SSNL package is well worth it.” Greg Bennick – Seattle, WA
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