Copywriting tips: 3 ways to make "headline news" and get your ads opened and read

I’m off to go and see my younger son wrestle in a tournament early this afternoon, and today’s the first day the weather’s been warm around here in about two weeks, so life’s looking good as well sail into the weekend…

Let me show you an easy way to get your reader’s attention.  It’s not going to be something you can use on a permanent basis, but it is something that will make heads turn situationally.


O.K., good.

Appreciate that one of the reasons “news” is so popular is because it deals with things going on in people’s lives, right NOW.  It gets attention because it’s relevant toDAY.  So with this in mind, here are three ways you can leverage “news” into winning headline promotions.

1.  Use Well-Known Holidays

Any time you’re coming up to a well-known holiday, you can use this in your headline.  See, the whole thing about news and why it’s so compelling is because it is a reflection of the things people are thinking about.

So while something like “Slash $100 Off” might be effective, saying “Slash $100 Off On Halloween Only!” is even more compelling.

Another example is:

“Lose 5 Lbs. Before Easter Sunday!”

Remember, entering the conversation your prospect is already having in their mind, is priceless.

2.  Unusual Or Special Events

In many small towns (mine included), there are events like July 4th Parades, charitable organization banquets, and local fairs.  Each of these events gives you an opportunity to leverage your business.  Things like this:

“Local Gunsmith Reveals Shooting Secrets Just In Time For The County Fair Western Show”

And while it might sound corny to use some of these events, the point is… because the topic is fresh in your prospect’s mind, you’ll get noticed.

3.  Talk about the new year

This is more timely than ever, right now.  And you probably only have two or three more weeks to take advantage of this.

Things like, “Make More Money In 2010 Than In Your Last Three Years Combined: Guaranteed!”  Or…

“Protect yourself and your family in 2010 — or else!”

“This year, make your love life special”

See how easy and timely this is?


These are three very simple ideas you can adapt to almost any business.  All you need is a pen and a pad… a few minutes… and a minimal amount of drive, and the sky’s the limit.

Now go sell something, Craig Garber

P.S.  “Why HOPE is not a good strategy” – on page 31 in my new book, “How To Make Maximum Money With Minimum Customers”


Yours free: TWO issues of my offline newsletter, Seductive Selling.  AND… get 18 free (REAL) gifts that get you more leads… increase your conversion rates… and give you fresh creative marketing ideas.  Watch the video, right NOW!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)