Copywriting tips: 2 Reasons why curiosity works so damn well
2 Reasons why curiosity works so damn well
Want to know why curiosity works so well?
Want to be able to make your buyers so curious they’ll go to the ends of the world to find out what you’re offering them?
And do you want to know why you feel so incredibly overwhelmed when your “to do” list starts getting too long?
O.K., good. Then relax, ease your seat back, and pay attention.
Introducing curiosity is one of the most effective ways of getting people to respond to you. And that’s becuse when you make people curious, you give them incentive to want more from you. You get them involved and you make them wonder.
And ‘wonder’ is the beginning of the optimism path you want to lead your buyers down. A path that ultimately ends at your front door (and a purchase).
When people are wondering about things, they are open to solutions. And this is exactly the state of mind you want your buyers to be in.
But why is curiosity so effective?
Let me explain, as well as answering those questions I first asked you.
Curiosity is so effective for two reasons:
1. Making someone curious leaves them feeling incomplete.
And anyone who’s ever been in any kind of a romantic relationship will tell you, feeling incomplete is one of the most frustrating experiences you can have. Virtually all you can think about at this point in time, is filling up that hole of “incompleteness.”
Now of course in a selling situation it’s far less dramatic. After all, you and your buyer may not even know each other.
BUT… even making buyers feel incomplete is going to create that same urge to resolve the mental vacancy curiosity has created.
And resolution here, either means reading through the rest of your information, or… buying.
Either one of which is pretty good deal, right?
2. The second reason curiosity is so effective, is because it creates tension.
See, uncertainty (which is what curiosity provokes in you)… leads to tension. And again, when you’re tense… what do you want to do?
You want to eliminate that tension, right?
So automatically, almost like a knee-jerk reaction… you’re going to seek out whatever it is that’s going to eliminate this tension.
And in this case, what you’ll be seeking out, is… you’ll be reading the rest of the ad or sales letter that’s made you curious, so you can resolve this curiosity. Or, you’ll buy what’s being sold to resolve your curiosity.
And any way you look at it, this entire thing sounds like a pretty good deal, doesn’t it?
If you want to get your hands on actual curiosity-raising techniques, then you MUST check out pages 300 – 309 inside my latest book.
Now go sell something, Craig Garber
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