Copywriting tips: 2 Reasons why curiosity works so damn well

2 Reasons why curiosity works so damn well

Want to know why curiosity works so well?

Want to be able to make your buyers so curious they’ll go to the ends of the world to find out what you’re offering them?

And do you want to know why you feel so incredibly overwhelmed when your “to do” list starts getting too long?

You do?

O.K., good.  Then relax, ease your seat back, and pay attention.

Introducing curiosity is one of the most effective ways of getting people to respond to you.  And that’s becuse when you make people curious, you give them incentive to want more from you.  You get them involved and you make them wonder.

And ‘wonder’ is the beginning of the optimism path you want to lead your buyers down.  A path that ultimately ends at your front door (and a purchase).

When people are wondering about things, they are open to solutions.  And this is exactly the state of mind you want your buyers to be in.

But why is curiosity so effective?

Let me explain, as well as answering those questions I first asked you.

Curiosity is so effective for two reasons:

1.  Making someone curious leaves them feeling incomplete.

And anyone who’s ever been in any kind of a romantic relationship will tell you, feeling incomplete is one of the most frustrating experiences you can have.  Virtually all you can think about at this point in time, is filling up that hole of “incompleteness.”

Now of course in a selling situation it’s far less dramatic.  After all, you and your buyer may not even know each other.

BUT… even making buyers feel incomplete is going to create that same urge to resolve the mental vacancy curiosity has created.

And resolution here, either means reading through the rest of your information, or… buying.

Either one of which is pretty good deal, right?

2.  The second reason curiosity is so effective, is because it creates tension.

See, uncertainty (which is what curiosity provokes in you)… leads to tension.  And again, when you’re tense… what do you want to do?

You want to eliminate that tension, right?

So automatically, almost like a knee-jerk reaction… you’re going to seek out whatever it is that’s going to eliminate this tension.

And in this case, what you’ll be seeking out, is… you’ll be reading the rest of the ad or sales letter that’s made you curious, so you can resolve this curiosity.  Or, you’ll buy what’s being sold to resolve your curiosity.

And any way you look at it, this entire thing sounds like a pretty good deal, doesn’t it?

You bet’cha.

If you want to get your hands on actual curiosity-raising techniques, then you MUST check out pages 300 – 309 inside my latest book.

Now go sell something, Craig Garber

P.S.  DOUBLE your money back if these strategies don’t work profitably for you!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)