Copywriting Secrets: 3 Questions to ask (but not the kind you're thinking)

One of the simplest things you can do to get your buyers involved with you personally, and with whatever message you’re trying to give them, is to ask them some questions.

Not questions like, “How are you?”, or… “What’s the meaning of life?”… or… “Do you read Charles Bukowski?”… but simple rhetorical questions that are easily understood and answered.

If you don’t know what a rhetorical question is, let me explain.

A rhetorical question is a question you ask simply to reinforce whatever it is you’re saying.  You aren’t really expecting any kind of reply, other than the reply that validates what you just said and the points you’re trying to make.

It’s an involvement device, to help your listener buy on to what you’re saying.

Make sense?


“Make sense?” by the way, is a rhetorical question.

Here are a few more examples so you can understand what I’m trying to show you:

“Crazy, isn’t it?”

And… “Remember how easy this used to be, before cable television and video games were around?”

And… “Wow, Craig Garber’s a damn genius, isn’t he?”

See, each one of these questions is going to reinforce what you’re saying.

Oh, and don’t worry about whether or not someone doesn’t agree with what you’re trying to say.  If they don’t agree with you, or if they don’t agree or can’t answer the question, they’re not going to buy anything from you, anyway.  So their feelings don’t matter.

All you care about are the people who do agree with the points you’re making.

Got it?


Biggest problem I see people making when they submit things for me to critique is that the questions you’re asking either aren’t relevant, or the placement or timing of them is slightly off.

Look, when you’re speaking with someone — which is what you should be doing when you’re selling — speaking with someone, not shouting at them and telling them what to do… you can’t be all over the board.

You have to be very natural… and your conversation has to be give and take.  Just like real life.

See where I’m going with this?

Now go sell something, Craig Garber

P.S.  Over 55 Examples!  In Chapter 24, I take you by the hand and walk you through the twelve sections of a sales letter and give you over 55 different examples of sales copy to model your own sales letters.

Get 2 FREE issues plus THESE 18 Bonuses — and discover why the Seductive Selling Newsletter is now read in 14 countries world-wide!  (watch the video and see all the bonuses you get)

Maximum Money FAQs

Maximum Money QAFs

NEW: Lead generation, copywriting products and consulting

If you enjoyed this, forward it on to a few of your friends and business associates.  And if you have any comments, just leave them here on my blog:

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)