Copywriting secret breakthrough: How to edit your sales copy – 3 proven rules to follow

Unfortunately, writing is the easy part of marketing and advertising.  I don’t care whether you’re writing a sales letter, a space ad, a web page, or anything else.  For the most part, your time’s going to be spent something like this:

Research 20 – 30%

Actual writing 30%

Editing 40 – 50%

And sometimes, if you don’t need to do a lot of research, your numbers will be even more skewed towards editing.  So you may wind up spending two-thirds of your time editing what you wrote and only one-third of your time laying down your first draft.

Now editing is a tricky process, because the less experienced you are, the more you second guess yourself.  As it is, you typically feel so much pressure you wind up being unsure of most of the things you’re leaving in and taking out.  So many times you wind up playing mind games and talking to yourself far too much.

Let me give you three very important rules you can follow when it comes to editing, that I’ve developed over the last ten years.

1. First, for any given item you’re looking at, ask yourself, “What am I trying to explain here?”

In many cases, you’ll find that what you’re trying to explain and what you’ve actually written down, are pretty far apart.  This question allows you to focus on the one thing you’re actually trying to say.

2.  Then, ask yourself, “Is what I’m saying in any way contributing to me making a sale.”

Now this is a big answer and what actually ‘contributes’ to you making your sale goes way beyond this e-mail.  But, the point is, if your answer to this question is “No,” then you immediately get rid of whatever it is you’ve written.

3.  Lastly, you ask yourself two more questions: “Have I expressed this as clearly as possible?”  And then you also want to make sure you ask yourself, “Have I expressed this as thoroughly as possible?”

The first question has to do with the simplicity and of the words you’re using and your buyers ability to relate to them, and the second has to do with the believability of the words you’re using.

Make sense?

Good, because if you follow these rules, and stick to them systematically, you’ll get done a hell of a lot faster, and you’ll also retain your sanity in this process.

Also, if you follow these rules, you can easily go through most of the copy out there and see why… it isn’t working.

Now go sell something, Craig Garber

P.S.  This is HUGE:  “The techniques in “How To Make Maximum Money With Minimum Customers” have allowed me to walk away from my full time job and transform my part-time freelance business into a thriving career.  Before using the techniques in Craig’s book, my business was just another job. My clients pushed me around and dictated how my time was spent.

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“How To Make Maximum Money With Minimum Customers” ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee.  Inside are the exact strategies I used to make over $578,463 with a small handful of customers, and almost all at 90% profit.  Also includes Action Step Checklists so you can do the same thing in your business.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)