Copywriting secret breakthrough: How to edit your sales copy – 3 proven rules to follow
Unfortunately, writing is the easy part of marketing and advertising. I don’t care whether you’re writing a sales letter, a space ad, a web page, or anything else. For the most part, your time’s going to be spent something like this:
Research 20 – 30%
Actual writing 30%
Editing 40 – 50%
And sometimes, if you don’t need to do a lot of research, your numbers will be even more skewed towards editing. So you may wind up spending two-thirds of your time editing what you wrote and only one-third of your time laying down your first draft.
Now editing is a tricky process, because the less experienced you are, the more you second guess yourself. As it is, you typically feel so much pressure you wind up being unsure of most of the things you’re leaving in and taking out. So many times you wind up playing mind games and talking to yourself far too much.
Let me give you three very important rules you can follow when it comes to editing, that I’ve developed over the last ten years.
1. First, for any given item you’re looking at, ask yourself, “What am I trying to explain here?”
In many cases, you’ll find that what you’re trying to explain and what you’ve actually written down, are pretty far apart. This question allows you to focus on the one thing you’re actually trying to say.
2. Then, ask yourself, “Is what I’m saying in any way contributing to me making a sale.”
Now this is a big answer and what actually ‘contributes’ to you making your sale goes way beyond this e-mail. But, the point is, if your answer to this question is “No,” then you immediately get rid of whatever it is you’ve written.
3. Lastly, you ask yourself two more questions: “Have I expressed this as clearly as possible?” And then you also want to make sure you ask yourself, “Have I expressed this as thoroughly as possible?”
The first question has to do with the simplicity and of the words you’re using and your buyers ability to relate to them, and the second has to do with the believability of the words you’re using.
Good, because if you follow these rules, and stick to them systematically, you’ll get done a hell of a lot faster, and you’ll also retain your sanity in this process.
Also, if you follow these rules, you can easily go through most of the copy out there and see why… it isn’t working.
Now go sell something, Craig Garber
P.S. This is HUGE: “The techniques in “How To Make Maximum Money With Minimum Customers” have allowed me to walk away from my full time job and transform my part-time freelance business into a thriving career. Before using the techniques in Craig’s book, my business was just another job. My clients pushed me around and dictated how my time was spent.
I used to take calls from clients at all hours, I was a slave to my email and I’d do a ton of extra work without being compensated, because I thought this was the right thing to do. Thanks to Craig and the strategies he shares in this “Business Blueprint,” I discovered this was the exact opposite of what I SHOULD have been doing all along.
My business really started to take off once I implemented the strategies in Craig’s book, specifically Strategy #10 “How To Become #1 In Your Industry,” I was able to transform my business and started dictating how others would work with ME. Using this single strategy alone I created a huge demand for my services and I was able to pick and choose who I wanted to work with.
Once I positioned myself as the industry leader I was able to use Strategy #13 to increase the amount of money customers spend with me, without incurring any additional costs! I’ve used just about every strategy in Craig’s book but if I had to pick out two, Strategy #10 and #13 by far, have had the biggest impact on my business.
One of the things I love most about Craig’s book is the “Money Making Action Steps Checklist” at the end of each strategy. It really helps you focus on the most important aspect of the strategy, so you can implement it right away! Bottom line, this is a complete blueprint to running a business, and if anyone has any doubt about this, you can contact my office and speak to me personally, at 484-556-4309.” Bill Parlaman – Chester Springs, PA
“How To Make Maximum Money With Minimum Customers” ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee. Inside are the exact strategies I used to make over $578,463 with a small handful of customers, and almost all at 90% profit. Also includes Action Step Checklists so you can do the same thing in your business.
Get TWO FREE issues of Seductive Selling (now read in 14 countries world-wide), along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies. See all 18 of these goodies right here on this video!
Maximum Money FAQs
Maximum Money QAFs
Lead generation and copywriting products
Marketing videos that answer your toughest questions
If you enjoyed this, forward it on to a few of your friends and business associates. And if you have any comments, just leave them here on my blog