Copywriting Mistakes: A Major mistake you're making when you're speaking to buyers

There is a very simple copywriting strategy that separates all good communicators, from everyone else.

At first, when you use this strategy, it might feel “awkward.”  But rest assured, it feels very normal for your readers and buyers, so ignore your own urge to change.

What I’m talking about is…

Lead Generation & Client Attraction Workshop seats filling up:

Listen and watch…

Or read about it here.. and register now


Only speaking to one person when you write.

For some reason, most people, write as if they are standing up on a stage, talking to a thousand people.

I see a lot of things like, “You guys already know that…”

And, “The most important thing all of you can do, is…”

But the problem is, when you speak like this in print — even though this is actually what you’d say if you were on stage — you’re missing out on a key opportunity to interact with your audience in a very personal way.

See, reading is a very intimate act!

In fact, it’s one of the few opportunities you have to develop a relationship with your buyers, where no one else is competing for their attention.

So when you’re speaking, you want to address your buyer, one on one — because in their mind, that’s what’s going on.

So you say things like, “Look, you’ve been down this road before.  You know what happens next…”

Or… “It’s important you don’t make this mistake a second time.  After all… “

And this creates the intimacy and rapport, you’d otherwise rarely get.

So make sure you take advantage of it.  Remember, one on one is where you want to be with your sales copy — always.

Now go sell something, Craig Garber

P.S.  Want more?  Check out the Special Bonus Chapter 24 – LIFETIME Guarantee: How To Make Maximum Money With Minimum Customers

How To Make Maximum Money With Minimum Customers –

Coming soon: The Maximum Money Club

Contact Craig

Maximum Money FAQs

Maximum Money QAFs

NEW: Craig Garber & Products

Comments?  Post them here

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)