Copywriting hiccups, and a BIG announcement
Quickly, about the big announcement: tomorrow I’ll be running a special sale that will last for a limited time only. So make sure you watch for tomorrow’s e-mail and hop on this right away.
Now for today’s message…
There’s a great remedy for hiccups I’ve used for years, and I’ll tell you about it in just a minute. But first let’s talk about copywriting hiccups.
There are a couple of specific things that get in your way when you’re writing, that you must overcome if you want to create compelling copy that’s going to sell. And here’s how to conquer these hiccups.
1. Unplug. Get rid of any pre-conceived notions about things you can and can’t say, and instead, just write. Writing, whether you know it or not, is like any other creative art.
Could you imagine a sculptor or a sketch artist or a musician, sitting down to create, with all these do’s and don’ts lingering in the back of their mind? How much could the end result of this possibly move you?
How compelling can a piece of art developed under these constraints possibly be?
So unplug and let loose when you’re writing. Don’t hold back. Let it all out and then clean it up later when you edit.
2. Be excited! Nothing turns your prospects on, more than energy and enthusiasm, and nothing repels them more than lethargy and boredom.
Passion is contagious, so make sure you’re excited about what you’re doing because it comes across, for sure… believe me.
Just think about how pumped up you get when you meet someone who’s energetic! Well, this same energy comes across when you write, so keep that in mind.
Good, now here’s that remedy for hiccups. Next time you get them, try swallowing a teaspoon of vinegar. I have been doing this for years, on those rare times when I do get the hiccups, and it’s never failed me yet.
I have no idea why this works, nor am I interested, but it’s as reliable as a Swiss watch, so try it next time.
See, you get a little bit of everything here in the Kingdom.
Now go sell something, Craig
P.S. Discover how to use “Hybrid” lead generation in this month’s Seductive Selling. Saves you a bundle over conventional 2-step lead generation and now it’s yours, free at: http://www.kingofcopy.com/ssnl
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Check out ALL the King’s products at http://www.kingofcopy.com/products
Got a difficult question? Just ask me, baby! http://www.kingofcopy.com/askmebaby
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