Conversion Strategies

Conversion Strategies Mistake #2: Your goods and services are too expensive

Continuing from yesterday… here’s another Conversion-Killing Mistake people often make – pricing things too high.

But I’ve got news for you:

For the most part,the truth is… things being “too expensive” is a myth.

And that’s because people buy what they WANT to buy, regardless of price. And especially here in America — even regardless if they can afford it or not.

However there are some important conversion strategies related to pricing, you must consider.

Most important, you need to make sure you’ve clearly established and communicated a proper USP (Unique Selling Proposition) to your buyers.

This way, they can easily understand and justify to themselves WHY you cost more. Because in general, as the old adage goes, “Price is only an issue… in the absence of value.”

So all you need to do, is make sure you communicate this value, crystal clear.

There are a couple other things you can also do. One thing that’s easy to do, but for some reason, people often shy away from this, is to offer payments.

Special Report – 7 Biggest Marketing Mistakes Entrepreneurs Make, And How To Avoid Making Them:




This is an easy way to sometimes make an expensive product, look very affordable.

Another thing you can do, is to increase the value of your product so high… even if it is expensive… the value proposition is so great, your product or service now looks in-expensive.

Make sense?


Next week, we’ll continue with these.

I did get a few questions in about the product I’m releasing next week, and what’s going to be in it, so let me reveal a little bit:

It will contain audios, videos, workbooks… and a sound track of the original Rocky Horror Picture Show, starring Susan Sarandon (just kidding on the last one)

And if you behave, I’ll tell you more about it, next week.

Have yourself a great weekend.

Comments? Leave ’em below

Now go sell something, Craig Garber

P.S. Yes, I want to download these 12 Free Reports:

How To Make Maximum Money With Minimum Customers:

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listening to:
Before We Arise – Screaming Trees (1991)

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)