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Small Business Marketing: 3 Ways to use premiums to charge higher prices
One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment. Which means JUSTIFYING your higher prices is the …
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Small Business Marketing: Catching up from last week, 5 traits of winning products
I had a blast in New York City with my son, and it’s taken a few days for me to decompress and catch up with work. Today I’ll be finishing this month’s Seductive Selling Newsletter… tomorrow I have a client coming in for a day …
