Copywriting Tips: 5 Steps To Create A Marketing Campaign (and a RARE David Ogilvy video to watch)
(Make sure you read through this because at the end, I’m going to point you to a rare, old marketing video that’s absolutely brilliant.) Here’s a really smart formula you can use to create virtually any marketing campaign. If you follow it, and do the …
Copywriting Tips: How To Write Winning Headlines (In 2 Steps)
Cool copywriting tip today. But before we get started, I just want you to know I posted 10 new Offbeat Ads on my blog. They’re amusing, and definitely offbeat, so check them out here. Today let’s talk a little bit about headlines. In my book, …
How To Ask Your Buyers For The Order:
Part 5 – How to ask your buyers to take action: Today, Part 5, the last in this series: I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing copy. It’s called …
How To Write A Good Advertisement – 5 Fundamentals of a good advertisement
I was very fortunate, early in my career, to read a book that’s often overlooked with respect to selling in print, or writing good advertisements. It’s called “How To Write A Good Advertisement,” by Victor O. Schwab. Schwab was mentored by the great Maxwell Sackheim, …
Pricing Models For Direct Marketing And Why Price Cross-Outs Work:
Ever see a price crossed out, and then a lower price next to, or underneath the original crossed out price? I bet you have. And in fact, I bet you may have even used this technique yourself. However… few people know why this is effective, …
3 Ways to use photos to increase your conversions
Note: Last night and early this morning, we got a number of e-mails from people who wanted to take advantage of the half-off sale last week, but who were out of town for Spring Break. So, starting at 4pm today – for 8 hours ONLY, …
Just the facts: Lead Generation Mistake #12
One of the most important things you an do, especially when you’re trying to generate leads, is disclose as many facts as you can about your product or service. For some reason, people seem to feel “facts” are boring… and that your customers, clients, and …
What you can expect on Thursday’s Free call – time running out, register now:
This Thursday at 2pm Eastern time (and again at 7pm Eastern time) I’m hosting a free teleseminar, called The 21 Most Costly Mistakes Entrepreneurs Make When Trying To Generate Leads. That’s less than 48 hours away You can register for the call here We’ll take …
Permission e-mail marketing: Ignoring all the haters
Believing something, without thinking things through… is dangerous. And here’s why: I recently read some survey results, and if you took what you read at face value, it might cost you a small fortune. Here’s what happened. The survey said, 75% of all consumers will …
Ethics in advertising
Ethics in advertising probably isn’t something you think about very much. And the truth is, I don’t think there’s an ad man out there who hasn’t been challenged by this topic at one time or another. Why? Because ethics in advertising is kind of like …
LOADS of Offbeat Ad updates:
I have to tell you… yesterday, the weather here was virtually perfect. It was odd, because the night before, we had the heat on, it was so cold. (61 degrees — yes, go ahead and laugh at how my New York City blood has become …
how to find clients (good ones, anyway)
How to find clients is the most important question you want to get answered, when you’re running a business. See, when you first get started in business, you’ll pretty much work with anyone who has a pulse. You’ll say “Yes,” to basically anyone who’s willing …
David Ogilvy Quotes
There are several people I’ve studied over the years, who’ve made a huge impact on how I think, with respect to marketing. Specifically, the “social engineering” behind what you’re selling. “Social engineering” is a term I first heard Gary Halbert used. And what he was …
Pricing Strategies For A New Product
One of the trickiest and sometimes most challenging things to deal with, is to decide on the correct pricing strategies for a new product you’re about to start selling. So today, let’s talk about a 3 simple pricing strategies for a new product. 1. If …
Sex in advertising
I posted another Offbeat Ad up on my blog. It’s called “Sex in Advertising” — check it out, now. Also, tomorrow is the last day you can slash $500 (50%) off one hour of consulting with me. Just enter the Special Code CONSULT in the …
Now Open: Download my 30-Day Cash Flow Surge Program, Free – 17 slots left
You can now download my 30-Day Cash-Flow Surge Program, right now. This will stay open until 17 more people have taken advantage of this, no exceptions. Get busy reading, listening, and watching… and have a great weekend. Now go sell something, Craig Garber P.S. Contact …
Thank you for 2012 (and some new videos)
Before we get started here in 2013 (imagine that!)… I just want to say “Thanks” for a fantastic 2012. If you are, or have been, a customer or client of mine, I want you to know we truly appreciate your business and the ongoing trust …
Couple of quick updates for you to check out, over the weekend
Lazy week — yes, no doubt. Just a quick note to let you know I’ve added a few more ads (along with some esteemed commentary) to the Offbeat Ads section. And, I’m slowly updating all the Videos I’ve made in the past, to the new …
All the best to you and your family
Just wanted to take a minute to wish you and your family nothing but good cheer and fun this Christmas season. Enjoy, and relax. You deserve it Have fun, Craig Garber
