Copywriting tips: FINAL comments on long versus short copy
Would you marry a woman after one date? Would you buy a family home after seeing a few photos of it? Would you buy a car without taking a test-drive? Would you allow a doctor to operate on you without having some sort of x-rays …
Writing Sales Letters: 7 simple ways to write more powerful sales letters
Selling isn’t easy, that’s for sure. And selling in print is probably the most difficult form of media to sell in. I remember when I first started writing, back in 2000… any kind of information I could get my hands on that would make writing …
How to write a sales letter: LIVE 6 minute video – How to write a 'free report'
Writing long-form sales letters and free reports present the biggest challenges for anyone who sells anything. On this short video, you’ll discover: * How a sales letter differs from a free report… * The most critical perspective you need to have when writing either… * …
Writing Sales Letters: The SPA-S system to writing killer headlines
I love writing headlines. In fact, my obsession with it might border on the ridiculous. For example, sometimes I’ll be driving in the car and I’ll see a truck pull up beside me with some kind of an ad plastered across the side of it… …
Writing sales letters: Why does love got to be so sad?
If you’re a baby boomer, you probably recognize this subject line. It’s the title of an old Eric Clapton song. I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing …
Copywriting Tips: 5 things to do before writing ANYTHING
Yesterday’s video went over REALLY well – we got lots of good feedback. So I’ll be doing them regularly, once again. Just keep sending me in questions to answer, here. Today, let’s talk about writing. For most people, writing is the kind of thing you …
Copywriting & Direct-Marketing Videos: "Ask me, baby" video series coming back!
Next week, I’ll be bringing back the “Ask me, Baby” video q & a series I used to run. I stopped back in September of 2009, but we’re going to start it back up, next week. The title is basically my response to people saying, …
Writing sales letters: the objection before ALL other objections – here's why you MUST address it
Your son wants to play ball with you right now, and your knee-jerk reaction is… what? Your wife needs you to run to the mall with her to help her with some returns. Your first thought is…? Your tooth is simply killing you and you …
Writing ads: Free report reveals 3 MOST critical and costly marketing mistakes entrepreneurs make
In this free report, you’ll discover: * The most outlandish and costly expense you’ll ever incur when it comes to marketing! If you’ve ever spent even one thin dime on marketing or advertising, then you’ve already paid a very steep price for this industry lie. …
Copywriting tips: How to get into a great mood to write your sales letters
I have written, quite literally, probably over 1,000 sales letters in the last 11 years. And I don’t think — with the exception of the first few sales letters I ever wrote — I’ve ever really been in a bad mood or uptight when I …
Small Business Marketing: Point of arousal
Most people don’t know how to sell. They come close… but they miss a few key components that would otherwise make the sale work like gangbusters. For example, if someone’s selling an expensive pair of jeans, they’ll talk about things like the kind of materials …
Small Business Marketing: Are these the weak messages you're giving prospects?
Quick – without giving this too much thought or looking into this for more information… answer these two questions: 1. Which doctor do you want to work with? A. The one who charges $7,500 for a procedure, or… B. The one who charges $1,500 for …
Copywriting Tips: 9 hot new headlines, and 3 ways to write 'em
I’m not like most people when it comes to writing headlines. I don’t spend an hour or two on them… and I don’t have a rule that says I need to write down 50 or 60 headlines for every sales letter or space ad I …
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