Business Strategy Consulting: The unexposed truth about easy money and how to make it

First, let me tell you there is very little easy money out there.  I realize this might not be a very popular thing to say nowadays, as well as being very un-guru like, but it’s the truth.

I make a really good living, but not one of those dollars comes to me easily.  Oh sure, some are easier to get than others, but none of them are what I’d call easy.  And for the most part, this is the way it goes with virtually everyone I know.

In reality, intensity is directly related to the amount of money you make, and you can’t be “casually” intense.  It takes a balls to the wall consistent effort to make this happen on any kind of regular basis.

That’s why my whole positioning on things and the title of my book is “How To Make Maximum Money With Minimum Customers.”  After all, if you’re going to earn some money, might as well earn as much as possible, right?

You bet’cha, so today let’s talk about a strategy or an approach you want to start implementing or at least thinking about, if you want to start making maximum money.

In big corporate jargon, this concept is called ‘brand loyalty,’ but for little guys like me and you, I think of it more like ‘customer loyalty driven by personal loyalty.’

And I don’t care what you do, but loyalty to a person is always going to be far greater than loyalty to any brand.  See, you simply can’t wrap yourself emotionally around an inanimate object.  But you can easily wrap yourself and get behind someone’s essence, and what they stand for or represent to you.  (This is why music is so powerful, by the way.)

And how do you create personal loyalty?

The answer is simple.  Here are two ways, actually:  One way is to simply be different in how you deliver your goods and services.  You create a unique customer experience people can’t get anywhere else.

For example, I think Starbucks has horrible coffee and I don’t buy from them, but they succeed because of the experience they give their buyers.  I happen to not be in the marketplace for that, but many people obviously are.

Whatever business I’m involved in, and whatever project I’m working on – either for myself or with clients – this is the first thing I focus on after the marketing.  Delivery of the service.  When you focus on the experience instead of the product, you can usually create something almost out of nothing.  And your customers will respond very rapidly to this and they’ll happily pay you for a long time to come, as long as you are consistent with giving them this experience.

Frankly, this is why my offline newsletter is so popular and has done so well, as we’re headed into our fifth year.

Another thing you can do, is stratify your customers.  See, when you have two or more different levels of customers, you create and provoke curiosity.  The first thing your new customers do, is find out what’s going on with your “higher” levels.  They investigate it the same way your dog might investigate a new little kitten you bring home.

They sniff it, examine it, gently prod it… and they try and determine whether or not this is something they want to pay attention to or not.

And by the way, this is what companies like Starbucks are actually doing, when they set up loyalty programs and give out membership cards and rewards points.  They are creating levels of loyalty and levels of ascension.

Remember, curiosity is king… and so are your customers.

Now go sell something, Craig Garber

P.S.  Discover how to create your own offline newsletter, step-by-step using the strategies inside the “Secret Weapon” Chapter in my new book, “How To Make Maximum Money With Minimum Customers.”  Ships out immediately via US First Class Priority Mail and comes with a LIFETIME guarantee.  Inside are the exact strategies I used to make over $578,463 with a small handful of customers, and almost all at 90% profit.  Includes Action Step Checklists so you can do the same thing in your business.

Get TWO FREE issues of Seductive Selling (now read in 14 countries world-wide), along with 18 free (REAL) gifts that get you more leads and give you literally dozens of easy to use, breakthrough new marketing strategies.  See all 18 of these goodies right here on this video!

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)