Business Strategy Consulting: thank you

last week i had to make a visit to a new doctor.  my last chiropractor – an old school guy who really knew how to crack your back (I’m talking “Jacob’s Ladder” kind of cracking your back – if you saw the movie you know what I mean) retired and so I had to start with a new one.

Turns out, he’s a good guy, and he knows what he’s doing.

Lo and behold, about 7pm that evening, he calls me up to see how I’m feeling and whether or not his treatment provided any relief (it did).

This little follow-up phone call, is a virtual relic nowadays.  It’s the lost art of post-purchase “thank you,” and it’s gone the way of the 8-track tape and the walkman.

Not too many people are thinking about this anymore.  It seems the dominant mindset is to get the money… and then forget about your customer.  Like if you stick around, something’s going to happen to you or something.

And not only is this rude (Didn’t your mom teach you to say “Thank you?”), but it’s also pretty stupid, since the first dollar you earn is generally the hardest dollar to get.  After that — as long as you’ve done everything you promised and then some — getting repeat business is a cinch.

Yet, I can’t remember the last time, before my doctor rang me up, that someone actually said “thank you” when I bought anything.

Try it sometime.  “Thank you” goes a long… long… way.  When you actually say it.

Now go sell something, Craig Garber

P.S.  Think “Thank you” works well?  Then get ready to be blown away when you discover “How to get as many as 98.4% of your customers to pay you MORE money!” starting on page 159.  Even if you only increase your sales by one-tenth of these results, that’s still a LOT of money you’re leaving on the table right now, isn’t it?

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)