Definition Of Direct Marketing

Best definition of direct marketing, EVER:

Hey, this is nice and light for you, as we head into the weekend.

I saw this posted somewhere on a marketing board a long time ago and I thought it’d give you a good laugh on this happy Friday.

You see a hot woman at a party. You go up to her and say, “I’m great in bed. You want to see for yourself?”

That’s Direct Marketing…

You’re at a party with a bunch of friends and see a hot woman. One of your friends goes up to her and, pointing at you, says, “He”s great in bed.”

That’s the power of testimonials in Advertising…

You see a hot woman at a party. You go up to her and get her telephone number. The next day you call her and say, “Hi, I’m fantastic in bed.”

That’s Telemarketing…

You’re at a party and see a hot woman. You stand up and flex your shoulders. You walk over to her and pour her a drink. You say “Hi,” and reach up to gently brush her hair away from her face. You then say, “By the way, I’m fantastic in bed.”

That’s Public Relations…

You’re at a party and see a hot woman. She walks up to you and says, “I hear you’re fantastic in bed.”

That’s Brand Name Recognition…

You’re at a party and see a hot woman. You talk her into going home with your friend.

That’s being a good Sales Rep…

Your friend can’t satisfy her so she calls you.

That’s must-needed Tech Support…

You’re on your way to a party when you realize there could be hot women in all these houses you’re passing. So you climb onto the roof of one situated toward the center and shout out at the top of your lungs, “I’m fantastic in bed!”

That’s SPAM…

Have a great weekend.

Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)