3 Ways to qualify your prospects (pay close attention to this one)
I hope you realize, the most important thing you have in life, is time.
If you don’t place more value on your time than anything else, you will ultimately never make anywhere NEAR the kind of money you have the potential to, and frankly, your personal life will suffer, dramatically.
I know, because it wasn’t until I truly believed my time was worth something, that I started treating myself better. And suddenly, when I did this, others around me began treating me better as well.
And the truth is, you can’t expect anyone to treat you any better than you’re willing to treat yourself, so ultimately, this makes sense, right?
Good. Because if you really value your time, than one of the things you want to get your arms around, right away, is your ability to qualify the people you work with.
There’s nothing worse than looky-loos and tire kickers who do nothing but suck the life out of you and in return never do a thing for you.
So with this in mind, here are three proven strategies that help you figure out who to let into your prospect funnel… and who you want to avoid working with at all costs.
1. Ask yourself who is the most likely person to want this product or service?
Make sure your copy is written to attract these people above all others. Because if these people aren’t responding, then you’re dead in the water, because no one will.
2. Ask yourself who are the least likely people you want to work with?
Go out of your way to alienate these folks as much as you can. In fact, I can’t tell you how many times I’ve created a little snippet of copy that basically says “Who shouldn’t respond” to what I’m offering.
Like I said, the last thing I want is to get my time wasted and nothing does that as effectively as an ignorant prospect, so I avoid them like the plague. I also have the patience of a gnat, however, so your mileage may vary on this.
3. And lastly, make sure you give these ideal prospects from item #1, a reason to want you.
You know, in spite of what your mother may have told you, not everyone in the world is going to think you’re the greatest thing since sliced bread.
Don’t convince your prospects why they should want what you have to offer, just presume they already want what you have to offer. Simply explain what you have to offer them, and make them salivate over it by using compelling and emotionally provocative copy.
In other words, be different and tell them why.
If you care about yourself at all, and about your time, using these three strategies may be the most important business gift you can ever give yourself.
It’s up to you.
Now go sell something, Craig
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