3 ways to magnetize (and monetize) your prospects in print

I’m a print guy — I love selling in print.  Online or offline… newspaper or trade magazine… direct mail or e-mail… doesn’t matter.  I love using written words to sell.

I find it almost magical, and even after almost ten years at it, generating orders through printed media still feels like magic to me.

In fact, even though in-person selling and teleseminars and webinars and such, are sometimes more effective, as far as conversion rates go… they don’t thrill me like print media does.

And here’s why.  Much of your ability to sell in person is muted in print.  You have no ability to communicate using the tone of your voice… whatever you’re saying had better be crystal clear, because you don’t have any room for changes or corrections — you don’t get any “second chances,” like you do in person… and you’re nonverbal signals, which some people say account for over 70% of your total communication skills, are completely removed.  All the hand gestures and pointing in the world aren’t going to help you in print, right?

This is why selling in print is so thrilling.  It’s an incredible challenge and one you need to be well prepared for.

Having said this, here are three very effective strategies you can use that “create” the appearance of non-verbal communication.  Each of them help you control the flow of whatever it is you’re trying to say, and each of them help establish rapport with your prospect.

1.  Make your prospects relaxed.

One way to do this is to simply ask your prospects to do things that make them think.

For example…

Think about the last time you felt relaxed.

I mean, truly relaxed with nothing going on in the back of your mind related to work or bills or any other stress you might have.

Can you even remember when that was?

What were you doing that made you so relaxed?

Very effective, isn’t it?

2.  Get them involved and vested in what you’re saying.

There are loads of ways to do this, but one strategy I like using, is quizzes.  Here, take a look a this:

Take this parenting quiz to find out how much you know about what you’re feeding your child:

Which of these 5 foods stimulates the most growth of long-term brain cells in children under age 5?

a. Chicken

b. Diced carrots

c.  Broccoli

d.  Boiled sweet potatoes

e.  Tony Roma’s Onion Loaf

(I have no idea what the answer is, but you get what I’m trying to say, right?)

3.  Slow them down from time to time.

You want to make sure you’re prospects are soaking up every single word you say.  So from time to time you want to slow them down, and one way of doing this (besides the first two things we already talked about) is to use short paragraphs.

Like this…



And this…


Each one of these techniques is incredibly effective if you use them the way I’ve shown you.  And each one of them increases your rapport, the time your prospect spends with you — and… your sales.

You get an entire section (over 50 pages) exclusively devoted to putting a sales letter together and using effective copywriting techniques to cut through all the clutter in your prospects lives – strategies just like this — inside my new book, “How To Write Maximum Money With Minimum Customers: 21 Proven Direct-Marketing Strategies ANYONE Can Use!

Grab your copy NOW.

Now go sell something, Craig Garber

P.S.  Find out the twelve parts of a sales letter inside my new book, “How To Make Maximum Money With Minimum Customers”  AND get SEVEN bonus gifts when you order now (3 CDs. 3 DVDs. Special Edition of my offline newsletter with live marketing examples) at  http://www.kingofcopy.com/max


Discover how I made a hair north of $578K with a small online list of less than 5,000 names, and without spending even one thin DIME on advertising in my newest book,  “How To Make Maximum Money With Minimum Customers.”

Now get TWO free issues of my offline Seductive Selling newsletter that gets you more leads, higher conversion rates, proven marketing strategies, no nonsense.

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)