Copywriting tip – How to get anyone to believe… anything:
If you read the first chapter of my book, then you heard some of my stories about growing up in New York City in the 1970’s. So you know, there sure wasn’t any shortage of drama. You had the Son Of Sam serial killer, David …
Direct Marketing 101: Who’s really reading the Bible?
Here are some conflicting statistics that show you the big difference between what people want, and what people SAY they want: 30% of Americans say they’d rather read a book than do anything else (that’s 3 in 10)… 21% say watching TV is their favorite …
Pretend to be a lesbian for 24 hours…
I’ve posted up a bunch of new Offbeat Ads Including one from 1988 that (and I kid you not)… shows you “How to act when you meet a lesbian.” Examples: “Do not run from the room”… and, “If you must back away, do so slowly …
Instant “Unique Selling Proposition” – Better the devil known, than the dentist unknown:
Better the devil known, than the dentist unknown: I absolutely hate going to the dentist. I hate it the same way most people hate going down to the Department of Motor Vehicles. It’s the kind of transaction that simply feels like a complete waste of …
Real Estate Investing?
Pay close attention to this message – especially if you live outside of America. About 5 or 6 years ago, I wanted to start investing in real estate. So I went to a guy I knew who supposedly did well as an investor, and I …
The Rainbow Bridge: you’ll get there one day…
I pulled this out last week because a client of mine was recently talking about losing her dog and I was reminded of it. I don’t know who wrote it, but 10 years ago, I had to put my dog down and our veterinarian gave …
Hello darkness, my old friend: What’s your technique for persevering in difficult situations?
There are certain things in life you experience that cause you pain. For example… A well-known, well liked celebrity passes away, and it stirs up all kinds of emotional angst and introspection… A friend or business partner stabs you in the back or treats you …
Merchant Accounts: Avoid this one like the plague (actual story)
I rarely make it a point to “slam” a company, but I recently had a terrible experience with a merchant account and I wanted to share it with you, so you can avoid this. I’ll also give you some background information about merchant accounts, in …
