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Home / Archives for August 2014
  • How To Write Good Headlines

    Copywriting Tips – The “catch all” headline question you ought to be asking:

    Posted Aug 27 2014 in Communication, Copywriting Tips, Creating Irresistible Offers, Headline Writing Tips

    There are really only three things to keep in mind, when writing headlines: 1. Try and arouse curiosity But this is pretty much a cardinal rule of initiating all kinds of conversations, isn’t it? It’s why asking a woman what her favorite drink is… works …

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  • IncreaseResponseToYourOffer

    Increase conversions using this one weird trick – works every time

    Posted Aug 25 2014 in Conversions, Copywriting Tips, Creating Irresistible Offers, Human Nature

    It never fails – adding premiums to your offers always increases conversions, and boosts your sales. The premium you use can be: 1. Directly related to your primary offer (your primary goods ands services): For instance, a phone case with your cell phone… Or a …

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  • How To Market Your Offer

    How to use good marketing to make your offers even stronger:

    Posted Aug 18 2014 in Creating Irresistible Offers, Direct Response Marketing, Human Nature, Persuasion, Price Points

    Today we’ll talk about a clever marketing strategy you can use, that’ll make your offer look sweeter than it is, and allow you to sell much more. Basically, it positions your goods and services as a bargain compared to others. And when you’re giving your …

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  • IStockBlueEyesXSmall

    Bonuses for tomorrow’s Re-Launch Announced:

    Posted Aug 6 2014 in Conversions, News, Persuasion

    Tomorrow is the relaunch of my flagship conversion program, Psychological Conversion Strategies, and here are just a few of the bonuses you’ll be getting: There are two levels, Elite and Basic. Elite includes everything in the Basic Program, which comes with the following, all delivered …

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  • PCS Member Area

    Now Open: Psychological Conversion Strategies – more bonuses added, ANOTHER $100 savings

    Posted Aug 6 2014 in Conversions, Human Nature, News, Persuasion

    Psychological Conversion Strategies is now open. Besides all the bonuses I talked about yesterday – the Special Bonus Audio, the Conversion Strategies Checklist… and the 4 step-by-step Conversion Acceleration Videos… I’ve also: Lowered the price of Elite Program by ANOTHER $100… Plus, I’ve added in: …

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  • Pricing Strategies

    Your goods and services are too expensive? Wrong question:

    Posted Aug 4 2014 in Closing Strategies, Conversions, Increase Net Profits

    Picking up where we left off on Saturday… people often think pricing their goods and services too high, kills conversions. And sure, when you’re selling commodity-types of products… sometimes this is true. But I’ve also been involved in selling consumer durables that normally sell for …

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  • Conversion Mistakes

    Biggest conversion-killing mistakes you can make:

    Posted Aug 2 2014 in Conversions, Creating Irresistible Offers, Direct Response Marketing

    Over the next few days, I’ll be sharing some of biggest Conversion-Killing mistakes people make. This is a prelude to the relaunch of my flagship conversion program, Psychological Conversion Strategies, which will be available this coming Thursday at 10AM Estern Time. So, let’s get started: …

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