Copywriting tip – Why your best asset isn’t your copy:
Writing bad, or muddles sales copy, is rarely the only marketing problem you’re going to have. Good sales copy alone, won’t typically be the only thing that saves you. More often than not, equal (or more) blame falls on your entire marketing process (or lack …
3 reasons why you won’t be successful in business:
The other day I was at the grocery store walking by the bakery department, and I saw the machine that slices loaves of bread into slices. It made me think how, this is one of the few process technologies that hasn’t changed at all, since …
3 Ways to talk to sales leads over the phone:
The other night I had the opportunity to speak in front of a group of business owners, about a variety of things involving marketing, selling, and closing. Which, in reality, are the three most important “touch points” of customer or client flow, in your business. …
Shouldn’t this be against the law?
Gosh, that’s a great subject line, isn’t it? Kind of hard to ignore something like that, isn’t it? How about this one: “If you knew the 3 proven secrets experts use to ____ , (finally getting rid of that belly, growing lush red roses, shaving …
New Live Interview just posted, listen to it here:
Hope you had a great weekend. I was recently interviewed by John McIntyre, the Auto Responder Guy, on his well-known e-mail marketing podcast. The interview is now available and you can listen to it right here Feel free to leave any comments underneath today’s post …
Best definition of direct marketing, EVER:
Hey, this is nice and light for you, as we head into the weekend. I saw this posted somewhere on a marketing board a long time ago and I thought it’d give you a good laugh on this happy Friday. You see a hot woman …
How Gillette gets a closer shave than you do:
If you’re a man, and if you are also a sharp marketer, you probably already know what I’m about to tell you. But… If you are a woman, this information may give you some insight as to why men are so simple and how foolish …
50% Off HUGE Anniversary Sale – Day 2:
Virtually everything listed here is on sale, HALF off: To save 50%, enter 20YRS (as in, I’ve been married for 20 years) in the Special Code field on the top, right-hand side of your shopping cart. Great values include (go here for the rest): 1. …
50% Off Anniversary Sale Starts Now:
Until midnight, this Saturday, we are running a HALF OFF Sale. Although it’s the 4th of July weekend, the sale is really to celebrate my 20th wedding anniversary – something that’s really and truly worth celebrating. To get 50% off, enter 20YRS where it says …
