How To Get New Customers Involved In Your Marketing
Here’s a great example of how to get new customers involved in your marketing: A few weeks ago, I stopped into the Shell station to fill up my tank with gas. I think it was probably a Saturday morning after I was coming back from …
Top Ten Onine Marketing Challenges For Small Businesses Today:
Let’s have some fun, and figure out what the top ten online marketing challenges are, for small businesses today. The truth is, there are literally hundreds of moving parts small business owners are responsible for on a daily basis. In fact, it was even hard to …
[NEW VIDEO] Marketplace Positioning Secrets Virtually NO ONE Knows:
I just released a new Video about Marketplace Positioning. This isn’t a topic a lot of people discuss — but it’s very important. In fact, marketplace positioning, for most people… sadly, is often nothing more than a crapshoot. And sure, once in a while, the …
How to “force” repeat customers to buy from you over and over again – Interesting business and pricing model:
Today, an interesting take on getting repeat customers, used by a conventional bricks and mortar store. Hope your Easter was great. I spent the day with my wife and kids, watched the NBA playoffs, and sat out back and read. It’s a great time of …
New Offbeat Ads just posted, and a mid-morning humor break:
Just posted up some cool, interesting Offbeat Ads. Make sure you check ’em out and leave comments if you have any. Also, saw this online somewhere a while back and thought it was funny: Wife’s Diary: Tonight, I thought my husband was acting weird. We …
Clever Examples of Buying Motives
Today we’re going to talk about some examples of buying motives. One of the things I do best, is… I’m typically able to help clients charge more money for their goods and services… and I’m also able to increase response rates, significantly. I’m not saying …
3 Ways to roll out a new product (or re-launch an old one):
Here’s a really simple way you can successfully roll out a new product or re-launch an old one. As David Ogilvy once said, “The heart of an advertisement is a great big promise.” And for most of us, that promise is ultimately delivered in the …
Seductive Selling Newsletter – About Thursday’s Call:
Quick one today… just to let you know… This Thursday is the open monthly Q&A call for my Maximum Money Club members. Why not hop on the call with us? Get on the call and ask me any questions related to your marketing, at no …
The right way… and wrong way… to interpret workshop feedback
Great lesson today about workshop feedback and expectations. A while ago, I was working with a client of mine and he was a little upset about something and wanted to discuss it with me. He’d recently put on a seminar that went really well… and …
Best Business Plan Template… Ever
Today I’m going to give you an incredibly unconventional business plan template. But if you’re the kind of person who’s attracted to more common sense, practical wisdom… it’ll be the best, and most reliable business plan you ever have. I haven’t really had a lot …
How To Sell Better Than Your Competition
If you want to sell better than your competition, Rule #1 is to know what you’re really selling. Here, listen to this… I don’t watch a lot of TV. But when I do, it’s usually things like sports and movies, and lots of documentaries. And …
