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Serendipity – The three questions that caused an immense shift in my business:
Please complete the survey below… and then, let the fun and games begin 🙂 Have a great weekend, Craig
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Emotional Direct-Response Marketing: What's your favorite brand name?
“It is far sweeter to escape, than to be merely free.” Andrew Corsello As you know, direct-response marketing is more results-driven trackable marketing that works NOW. Not brand-driven marketing where you try and get your brand “out there” somehow and let the brand do the …
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How To Make Maximum Money With Minimum Customers – Thanks for voting… here's the winner:
“To do great important tasks, two things are necessary: a plan, and not quite enough time.” Anonymous Thanks a lot for voting on the new cover design for my book. You know, if there’s one thing I’ve learned in the last 12 years of being …
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NEW Survey – Need Your Input, FAST! (only a few hours left)
“The man who starts out going nowhere generally gets there.” Dale Carnegie I’m considering having the cover of my book re-designed, and I’ve LOVE to get your opinion on it. Here are the new designs – and it’s also where you can vote on them …
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Simple ad example inside – how to sell benefits over features:
“A journey of a thousand miles begins with a single step.” Chinese Proverb I saw this ad in MacWorld a few weeks ago, and I thought their message was pretty cool. Here’s the ad: What was cool about this ad, is… it’s a great example …
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Craig Garber: All about… me
“Whether you think you can or think you can’t — you are right” Henry Ford We’ve been making a number of changes to our blog, and we still have more to go, but I’d love to get your input on this one, in particular. Check …
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Positioning mistakes people make that come back to haunt you:
“No one can make you feel inferior without your consent.” Eleanor Roosevelt Today’s quote has a lot to do with “positioning.” Not many people talk about “positioning,” but it’s a critical component of how your marketplace perceives you. And the foundation of your positioning is …
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Why We Work: Her Sweaty Damp Curls In The Palm Of My Hand
Today’s my daughter’s 12th birthday. I first wrote this probably 8 or 9 years ago – I hope you enjoy it. Let me know what you think: I love putting my daughter to bed. It’s one of the few times I have no problem letting …
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Helicopter Parents: A Nation of Enablers Raising A Nation Of Enablers
Absolutely unbelievable article I read in the Times recently. It’s called “Preschoolers in Surgery for a Mouthful of Cavities” Apparently, there are now enough people forgetting to show their own preschool-aged children to brush their teeth… pediatric dentists are having to perform a new and …
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Business Strategy Consulting – About that Starbucks offer you received in your inbox yesterday:
Here’s some business strategy consulting anyone can use. And… this is gonna be good, so pay attention. There are a couple of different components that go into crafting an offer. And you need to consider both of them, because having one without the other is …
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Business Strategy Consulting: What did YOU do yesterday?
Last week I was working on a project, REALLY intensely. And to be honest, I was pretty stressed out because of it. But I was stressing out, for no reason. I say, “for no reason,” because in looking back… the truth is, I CHOSE to …
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e-mail Marketing – "Quickie" e-mail marketing strategies that make a HUGE difference:
I’m sure you had this same experience over the last few days, where you got a slew of e-mails offering “Leap Year” sales. Offers like 29% off… Free Shipping… and just “general” sale pieces. Couple of comments on these sales: 1. When you’re offering sales… …
