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Writing sales letters: Why honest people sometimes feel compelled to lie when writing sales copy
Ever buy something and then discover even your most minimal expectations have been let down? Or, ever see something being sold and just know, deep inside your heart, the person’s lying? And how about the general reputation some people have, of simply never delivering? Ever …
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Small Business Marketing: 3 Days to get this, NO exceptions (photo inside)
Only 3 days left to take your free test-drive of this month’s Seductive Selling Newsletter. besides free CDs, DVD, two free marketing critiques and back-issues, here’s what you’re missing in this issue: * 5 Live ad critiques and ad examples inside, including: 4 lead generation …
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How to write a sales letter: LIVE 6 minute video – How to write a 'free report'
Writing long-form sales letters and free reports present the biggest challenges for anyone who sells anything. On this short video, you’ll discover: * How a sales letter differs from a free report… * The most critical perspective you need to have when writing either… * …
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Small Business Marketing – The 5 hidden benefits of charging more:
Many people are afraid of high prices. They’re afraid of spending big money, and they’re also afraid of charging more money. And this will ALWAYS be the case, by the way. I have NEVER seen someone who’s too cheap to spend their own money, ever …
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Small Business Marketing: 3 Ways to use premiums to charge higher prices
One of the first lessons I learned, early on in my career, is… charging higher prices isn’t a problem. See, most people don’t have a problem spending money as long as they see value in their investment. Which means JUSTIFYING your higher prices is the …
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Writing Sales Letters: LIVE 6 minute video reveals the 5 most important things to split-test
On this 6-minute video, I reveal: * A SHOCKING secret about postcards… * The 5 Most critical items to split-test (and what to IGNORE when split-testing) * The most common trait of successful marketers (it’s NOT what you’re thinking) * And more! Here it is: …
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Writing Sales Letters: The SPA-S system to writing killer headlines
I love writing headlines. In fact, my obsession with it might border on the ridiculous. For example, sometimes I’ll be driving in the car and I’ll see a truck pull up beside me with some kind of an ad plastered across the side of it… …
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Small Business Marketing Video: LIVE short 8 minute video reveals direct mail secrets
I put together a short, 8-minute video, earlier today. On it, I reveal: * Direct mail secrets * 3 critical components of your list selection * Why most people are paralyzed by fear and how to RAPIDLY overcome with this. Nothing’s for sale – check …
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Small Business Marketing: re: Happiness (it's an inside job)
It’s Friday and it’s like over 90 degrees outside, and the humidity is so think you can slice through it with a cake knife. So today let’s not deal with anything too business-oriented, ok? Let’s talk about what makes you happy. That’s a pretty easy …
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Writing sales letters: Why does love got to be so sad?
If you’re a baby boomer, you probably recognize this subject line. It’s the title of an old Eric Clapton song. I was listening to a lesser-known version of this song, earlier today, from Clapton’s “Live at the Fillmore” set, from 1970 when Clapton was playing …
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Writing sales letters: How to create price points when you're selling intangibles (easy)
If you’re selling things like oranges, accounting services, securities, or gold… it’s pretty easy to come up with your price points. Each of these items has multiple existing marketplaces, so all you need to do is use these marketplaces as a starting point, and then …
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Small Business Marketing: Quick, how old are you?
Quick story: Last weekend we went out to pick some blackberries at a local grower’s farm nearby. Not sure if you’ve ever done this, but it’s very relaxing. And if you have children, it’s a really great family activity. And of course, eating fresh blackberry …
