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Home / Archives for June 2010
  • 8 hours left to get this: 64.5% conversion secret inside

    Posted Jun 30 2010 in Direct Response Marketing

    Less than 8 hours left to take your free test-drive of this month’s issue of ‘Seductive Selling,’ my offline newsletter, which is now read in 14 countries world-wide and in it’s 5th year of publication. Here are just some of the things you’re missing in …

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  • this is your FINAL day to get this: 44% response boost (see the P.S.)

    Posted Jun 29 2010 in Direct Response Marketing

    Tomorrow’s the last day to take your free test-drive of this month’s issue of Seductive Selling, my offline newsletter, which is now read in 14 countries world-wide and in it’s 5th year of publication. Here are just some of the things you’re missing in this …

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  • my new Apple iPhone story: O. Henry, and a happy ending

    Posted Jun 29 2010 in Direct Response Marketing

    I had a pretty interesting experience at the iPhone store this morning that almost turned into something more like O. Henry’s “The Gift Of The Magi.” Initially, I really wasn’t too motivated to get the new iPhone – I could take it or leave it, …

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  • Emotional Direct-Response Marketing: only TWO days left to get this: 64.5% conversion rate case study

    Posted Jun 28 2010 in Direct Response Marketing

    There are only two days left to take your free test-drive of my offline Seductive Selling newsletter, which is now read in 14 countries world-wide and in it’s 5th year of publication. Here are just some of the things you’re missing in this month’s issue, …

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  • Emotional direct-response marketing: choices, choices… oh so many choices

    Posted Jun 26 2010 in Direct Response Marketing

    Last week here in Tampa, the guys in the Mastermind Group I run were in town for our two-day meeting. One of the items that came up on more than one occasion was how many options to offer your buyers. This is a critical decision …

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  • FINAL warning: $500 off sale ends tonight – case study, boosts response 273.4%

    Posted Jun 25 2010 in Direct Response Marketing

    There are only a few hours left to take advantage of my 10th Anniversary special and slash $500 off my Lead Generation Explosion System.  And now you can even get this program in 2 EZ installments — but this sale ends, without exception, tonight.  Here’s …

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  • Lead Generation Marketing – FINAL day: now accepting 2-pay on $500 Off 10th Anniversary Sale

    Posted Jun 25 2010 in Direct Response Marketing

    Today is the last day you get to learn how to generate qualified leads and write a long form sales letter… by slashing $500 off my Lead Generation Explosion System.  And now you can get this program in 2 EZ installments — but this sale …

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  • Lead Generation Marketing: how to get leads to respond to you… IMMEDIATELY!

    Posted Jun 23 2010 in Direct Response Marketing

    To go along with the first and only $500 off (the regular $997 price) sale I’m running on my flagship Lead Generation Explosion program… today I’m going to cover another of the most critical and costly mistakes people make when it comes to generating leads. …

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  • Revealed! How to write a long-form sales letter, step-by-step

    Posted Jun 22 2010 in Direct Response Marketing

    Knowing how to write a long-form sales letter has made me more money over the last ten years, and changed my life in more ways, than I ever would have imagined.  If you’d have told me in high school or college (where I absolutely STUNK …

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  • Lead Generation Marketing: 3 mistakes to avoid getting 'junk' leads

    Posted Jun 22 2010 in Direct Response Marketing

    To go along with the massive $500 off (50% savings) 10th Anniversary sale I am running on my flagship Lead Generation program, over the next few days I’m also going to cover three of the most critical and costly mistakes people make when it comes …

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  • Lead Generation Marketing: first time, EVER

    Posted Jun 21 2010 in Direct Response Marketing

    As you know, I RARELY, if ever, have sales.  But when I do… look out momma, because all hell usually breaks loose. In honor of my 10th Anniversary in direct-response marketing, I am going to run one, right now, but it ends this Friday night …

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  • A simple story for dads, this Father's Day

    Posted Jun 19 2010 in Direct Response Marketing

    Tomorrow is Father’s Day here in the states.  And frankly, because of the tenuous relationship I’ve had with my own father, it’s always been somewhat of a bittersweet day for me. I’m 46 years old, at this point in time, I’ve not been around my …

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  • Copywriting tip: how to use a little… to say an awful lot

    Posted Jun 18 2010 in Direct Response Marketing

    I have the patience of a gnat.  It’s not that I have ADD or anything like that, but being from New York City, I like when people get to the point quickly. If I ask you what time it is, just say it’s “ten-fifteen,” don’t …

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  • Copywriting tip: the right way… and the wrong way… to sell anything – in print or in person

    Posted Jun 14 2010 in Direct Response Marketing

    First, Happy Anniversary to my beautiful wife, who’s put up with me as her husband for 16 years now.  Which is easily a two-to-one ratio in her favor so she’s really been married to me in “Craig years,” for probably at least 32 years. They …

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  • Lead Generation Marketing: 3 types of benefits, Which one do you usually mess up?

    Posted Jun 10 2010 in Direct Response Marketing

    In life, it’s hard to find people who are straight forward and who don’t beat around the bush. For some reason people feel tentative about things and have some weird need to “warm you up” with something else, before they actually get to the punch …

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  • Lead Generation Marketing: Use hot news for a hot day, and read all about it inside

    Posted Jun 8 2010 in Direct Response Marketing

    First, my younger son, Casey is graduating high school today and we’re all very proud of him.  I just wanted to send a special message to wish him a ton of good luck and good health in his life.  Lord only knows you need a …

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  • Copywriting tips: How to write the MOST difficult part of your ad, and make it easy instead

    Posted Jun 4 2010 in Direct Response Marketing

    I’ve been self-employed for over 11 years now, and I think at this point, it would be impossible for me to work for someone.  I didn’t like most of the jobs I held, but the few jobs I had that were enjoyable, were good because …

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  • Extended one more day – NO exceptions

    Posted Jun 1 2010 in Direct Response Marketing

    Apparently my blog and site were down for a fairly significant part of this past weekend, so I’m extending this until midnight tonight only — no exceptions.  I was far too busy doing this, over the weekend, to notice anything even remotely related to business: …

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