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Only two days left to get your hands on this
Only two days left to take this Free trial and get your hands on this month’s issue of Seductive Selling and the Audio Success CD Interview of the month – along with 18 (Real) bonus gifts. Here’s what you’re missing out on – and if …
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Copywriting tips: Why buyers buy – 11 appeals to sell into
I don’t know about you, but with the long weekend coming, the beautiful weather we’re having, and with all the fish I’ve been catching here on my lake… it’s pretty darn hard to work. So pay close attention, because what I have to tell you …
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Lead generation marketing: Open only if you use or want to use direct mail
On this month’s Audio Success CD, I interview my own personal mailing list broker, who’s got over ten years of experience in this industry. He works with a company that’s been around for 30 years. Now I’m not sure if you’re familiar with list brokers …
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Lead Generation Marketing: 3 simple headline formulas any man or woman can use
Writing a headline is like trying to crash a party. If you’ve ever crashed a party, then you know you have about 5 seconds to explain why the host should let you in, or else you’re gone. A headline is the same thing. Your buyer’s …
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Copywriting tips: Four easiest appeals to sell, pt. 1
There are dozens of appeals you can sell into. For instance, there’s making money… saving money… trimming your belly-roll… becoming stronger and healthier… having more free time… traveling… being more confident. The list is virtually endless. But there’s one appeal that’s by far, the strongest …
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Lead Generation Marketing: When to reduce prices, and… part 2 of Free marketing course on video
I’ve had a number of comments on the 7-part marketing and copywriting video course that started yesterday. If you want to watch the videos, then watch them here. Your first video, on how to charge high prices, will be sent to you immediately. And the …
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New Free 7-Part Video Marketing & Copywriting Course Released
These are information-PACKED videos, and if you want to get right to this course, then click here. However, if you want to hear an interesting story first, then carry on… I was working out earlier this morning in the gym. After my workout I had …
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Lead Generation Marketing: how to start repelling… so you can finally start selling
First, just to let you know, I’m going to get back on track and make a weekly video for you. I like filming outside by my lake, and once it got cold out I just got put off. (You get a little spoiled living here …
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Lead Generation Marketing: finding your products appeal: the right way… and the wrong way
I get to review lots of sales copy and much of it is carefully crafted, with a ton of effort put into it. But unfortunately it’s never going to sell anything. You see, selling… especially in print, isn’t easy. And one of the big reasons …
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for real estate investors ONLY (this is BIG)
If you are a real estate investor, then what I’m about to tell you is likely to be the most important information you receive this year, and at least from a business perspective… probably the most important information you will ever get your hands on …
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Another lead generation marketing headline magnet
Last week we were talking about headlines, and how the most important thing you can do to get your buyers attention, is to make them curious… and appeal to their self-interest. Today we’re going to take a look at HOW you appeal to their self-interest. …
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Lead Generation Marketing: here's one question you should never ask your wife
Beautiful weather here in Tampa, getting excited for a relaxing weekend with the family. If you’re a mom, have a great Mother’s Day. I didn’t have a particularly warm and fuzzy relationship with my own mom, but I have a great relationship with my wife, …
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This Just In: free (no pitch) Q & A webinar tonight!
The two training Commercial Real Estate Training videos that I’ve shown you over the last two days, have actually generated over 1,000 total comments and questions – all posted online where the videos are themselves. If you’ve watched these videos, then you probably have a …
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hot new video: you really DON'T need money… to make money
When I was a kid, I remember my mother always saying things like, “Money comes to money”… and “You need money to make money, Craig.” Well, this is obviously NOT the truth, and I’m living proof of this, ten times over. Unfortunately, these are misconceptions …
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over 7,300 people watched yesterday's video on Commercial Real Estate!
Hard to believe but in just the last 24 hours, over 7,300 people have watched the first lesson in Commercial Real Estate, that I let you know about yesterday. Even though I am NOT a real estate guru by any stretch of the imagination, when …
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Copywriting tips: The unspoken secret to writing with passion!
Most people write copy like they’re speaking to their grandmother — they speak too softly and they’re going out of their way to make sure they’re not going to be offensive. However, when you’re writing sales copy, you need to roll up your sleeves… and …
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3 ways to make a LOT of money in real estate (lesson 1 – free video workshop)
In addition to owning real estate, I’ve had the opportunity to work with more than two-dozen different real estate trainers over the last ten years. And candidly, there are only a few, very specific formulas I’ve seen, that consistently work. But they work so reliably …
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Copywriting samples: why most sales copy doesn't work
If you write, there’s a certain approach you need to have, if you want people to understand what you’re saying and buy what you’re selling. You need to think you’re in the communications business, not the marketing or selling business. And you need to write …
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Emotional Direct Response Marketing: the ugly truth about credibility
In business today, it’s very hard to find credible people, products and services. And the main reason why is because everyone’s incredibly preoccupied with being perfect, in spite of the fact that in reality… nothing’s perfect. In reality, everything and everyone has flaws. Even me, …
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