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A 3-word maxim that takes the edge off…
It’s said that when you measure something, your results automatically go up. So for example, if you jog to stay in shape, once you start timing yourself, you’ll automatically be running faster and harder, to “beat” your previous times. And it works like this in …
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3 direct-response strategies that are better for you than good copy:
I’m an outstanding copywriter and I’ve pulled down big numbers and great results from this skill. But let me tell you a little secret about writing copy. It is very easy to get caught up in this copywriting trap, and in fact, the truth is, …
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Do YOU have an SP department you don't know about?
Often times we have a cancer growing inside our own business, we don’t even know about. Sometimes, this takes the form of a disgruntled or ignorant employee who feels stuck and resentful in their position. Instead of adding to the wealth, they want to take …
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Oh, one more thing and it's important…
If you didn’t get a chance to check out this video I showed you on Tuesday, make sure you watch it now: http://www.kingofcopy.com/dc Enjoy! Craig Garber You’ll find loads of lessons in it: http://www.kingofcopy.com/dc
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How to use humor to sell, NOT to be funny…
We started talking about humor last week and I wanted to show you how to use humor, so you won’t alienate your prospects and you’ll instead, bond with them. Let’s go over a couple of different ways: First, if you’re going to use humor, the …
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Unusual direct-response marketing facts
A couple of interesting facts today. Do you know what a Johnson Box is? A Johnson Box is a box used to highlight some part of the ad or ad copy. So for instance, you’ll often see a guarantee or a testimonial in an ad, …
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