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New Package: Comes with FREE one-on-one consulting
As last year was winding down and still early on into this year, we’ve received a lot of e-mails like this: “Craig, I am going to order your products this year, but I don’t know which ones to invest in.” Or… “Craig, I want everything …
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New business idea: If you can’t beat ‘em, rip ‘em a new one.
It always amazes me how the most profound and unconventional ideas, are often just simple ideas reversed. So for instance, a very common career path for people to enter is to take the skills they have — perhaps they were working for someone else, let’s …
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The Superbowl lesson everyone missed
I suppose I should be discussing the ads from the Super Bowl on Sunday, and I will, briefly, but I’d rather discuss the hero of the game, and his close parallel to oftentimes, good marketing. As usual, many of the ads were entertaining, most were …
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Behind the scenes profile now posted.
A while ago I was interviewed by an online Sales and Success newsletter. I didn’t realize that they information the asked was so personal, but in reading it, I sure spilled the beans about lots of stuff. The interview has been posted now, so if …
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HUGE: Edgy semi-nude video blows the doors wide open on bad ads!
This is HUGE! Probably THE very best example of what advertising should be. I know nothing about the company that created this video but it is a stroke of genius! (No pun on the word “stroke” — you’ll see what I mean in a moment.). …
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