2 important case studies: video mktg. lesson – how to get paid OVER and over… again and again
If you’re in a rush, you can skip right to this next direct-marketing video lesson, and download the pdf summary of it, right here.
Let’s face it. Selling something is one of the most challenging things you’ll ever do.
But it’s also very rewarding, both financially and from a self-satisfaction standpoint. Once you crack the code to finding qualified prospects, it’s as if you’ve found the combination to your own private treasure chest. One that — if you’re smart — you get to keep opening for a l-o-n-g time.
But for some people, the thrill is short-lived. In fact, most entrepreneurs only get to “eat what they kill.” They sell something… and then it’s on to the next hunt. Then they sell something else… and then it’s on to the next hunt again.
Well, when I got into direct-marketing ten years ago, one of the things I promised myself is that I’d figure out how to create a consistent stream of income, so that I didn’t have to depend on constantly killing, to eat.
I’d spent enough of my life living week-to-week and I swore on a stack of Bibles I’d change this. Plus, when lions get old, they get tired. And their ability to hunt isn’t as strong as it used to be. So I wanted to make sure I’d never suffer when I started becoming an old lion.
Today, my business is almost exclusively “continuity based.” Meaning, I have multiple streams of income coming in from different sources. This way, when I wake up on the first of the month, I know with relative certainty, how much I’m going to earn that month.
The problem is — or should I say — the problem most entrepreneurs seem to have… is they either never considered creating a continuity business, or… they never considered they could make more money with their customers, after their initial sale.
But the truth is, after your first sale… that’s when all the fun starts! And these subsequent sales are often referred to as your “back end.”
See, this is one of the ways you get to make “Maximum Money With Minimum Customers.” You extend and increase your customer’s life-cycle, and you expand the value of your relationships.
On this video, we’re going to cover how to create a “back end” for two industries you’d NEVER think in a million years, could even have a back end to their business.
If you think this way about your own business, then I encourage you to simply expand your mind a little bit and listen to some of the information I’m about to give you on this next video, right here.
Watch the video, right now – and make sure you download the pdf summary that comes with it.
And remember, this is just a small taste — an appetizer, if you will — of what’s inside “How To Make Maximum Money With Minimum Customers.” Soon… you’ll be able to dig in and feast on the full meal. I’ll be announcing that date, tomorrow.
Now go sell something, Craig Garber
P.S. If you have any comments, make sure you leave them below the video posts.