Writing Samples

Direct-Response Display Ads

Using the “2-step” selling formula, is the safest and surest way of selling anything, especially big-ticket items.. In case you’re not familiar with what I’m talking about, here’s how “2-step” marketing works: Basically, you run an ad in a newspaper or magazine directly “aimed” at your prospects. The purpose of the 2-step ad is ONLY to generate leads. Your prospect …

“Stick” Letters

Have you ever bought something and gotten treated so well by the seller, you just “knew” you made the right decision to buy in the first place? That’s what a stick letter does — it gives your buyer post-purchase reassurance. In a nutshell, a stick letter is a basically a thank you “plus” letter. Let me explain:  After you make …

Press Releases

Press releases are great ways of getting “free advertising”, usually W-A-A-Y beyond the exposure any one display ad or website could ever generate for you. You see, the thing is… when you’re highlighted in the press, you’re given “instant” third-party objective credibility. It’s almost as as if some “magic” genie has suddenly come along and whisked you away in his …

Display Ads

If you want to sell a lower-priced service or product directly to your prospects (as opposed to using the 2-step selling formula) from a printed media (like newspapers… magazines… e-zines… or whatever), display ads are the way to go. You must have a good headline though, to get anyone to even look at your ad, and evenmore important — your ad must be running in the right place. And ideally, your …

“Lift” Letters

A lift letter is an additional letter you enclose in your direct-mail piece that’s desgined to “lift” the response of your mailing. For the most part, lift letters should come from someone other than the person who sent your original mailing. You could send the letter from a customer… a third party… or whatever makes sense — the more creative, the better. …

Sales Letters

If you go through my website, there are literally hundreds of examples of using emotional direct-response marketing, and emotional sales copy. The best thing to do is head over to my blog and in the search box enter “sales letters” or “display ads” and many results will come up. You can also go to my products page and see many …

Advertorials & Tearsheets

One of the best ways of selling is to use an advertorial (an ad that looks like a news article) as your media. Many times, these are printed on a tearsheet. A tearsheet looks like an article that was ripped out of the newspaper. Here are some examples of advertorials. Hope you can learn something from them. If you want …

Free Event Today! Register Now!