Writing Sales Letters: More pricing problems and how to avoid them

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Writing Sales Letters: More pricing problems and how to avoid them

Posted Sep 15 2011 in Copywriting Tips, Price Points

More pricing problems and how to avoid them

Look, I love my kids more than anything… and if you have kids, you probably feel the same way.

BUT… you know those people who have kids and the ONLY thing they talk about, is their kids?

Or their ailments?

Or their crappy job? Or their financial problems?

Or their never-ending home decorating projects?

I know you know people like this, right?

Sure you do. And as soon as they open their mouths… about whatever their favorite topic is… all you want to do is “run,” right?

Of course. Who wants to hear about the same exact boring thing, over and over and over again?

No one.

But whether you know it or not, this is an issue for lots of marketers, when it comes to pricing.

See, if all you’re talking about is your prices… then how is anyone going to think about anything else besides pricing?

So before you know it, you’re the low-priced guy, whether you like it or not.

Just like your nutty “home decorating” neighbor, that’s what you become known for, because that’s all you ever talk about.

What you should be talking about, instead… is quality… and benefits. You know, the “what’s in it for your buyers” stuff.

If you’re focused on quality and benefits, then no one’s ever going to even think about pricing.

Remember, YOU are the leader here. YOU get to determine how you’re treated, what you do, and what your buyers are thinking about.

So lead wisely.

Now go sell something, Craig Garber

P.S. Keep in mind, “Luck”… is NOT… a very good business strategy!

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Tags: writing sales letters Categories: Copywriting Tips, Price Points

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)