Writing sales letters: 2 ways to turn your sales letters into absolute magic
I just finished writing a sales letter for a client of mine.
He’s looking to hire a few people and he wanted to make sure, only the cream of the crop applied for these positions.
There were two major strategies I used, to make sure this is what happens, and I wanted to share them with you today.
1. I spent a fair amount of time describing exactly who the job was for, and who this job definitely was NOT for.
Often times, especially if you find yourself wasting time speaking to the wrong clients or customers — people who simply aren’t qualified — this is all you need to do, to make sure this doesn’t happen.
Sure, some people will slip through the cracks here and there. But for the most part, when you say things like, “If you’ve had six jobs in ten years… or if you’re afraid of hard work (be honest!)… then this job isn’t for you”… for the most part, you’ll get to speak with the people you want.
All you need to do is build the box, and tell them who can and cannot get in.
2. The other thing I did, was… I thought about the biggest frustrations the best applicants are currently experiencing in their lives.
And then I simply empathized with these frustrations on an emotional level… and I explained how this particular job opportunity allows them to overcome each one of them.
Here’s an example of one of these frustrations:
“Or perhaps you’re a student who’s been trying to get a decent job, but because of the economy, you’ve had to accept something far less than what you deserve. And instead of working with leaders and finding mentors you can look up to… you find yourself surrounded by people who are less qualified and far less motivated than you are?”
Who’s not going to be relieved to know this won’t be a problem for them, moving forward?
If you think about providing solutions to problems, instead of selling stuff… you will find yourself far better off — and with far less anxiety of your own.
Now go sell something, Craig Garber
P.S. Make SURE you check out Example 2 in this month’s Seductive Selling Newsletter – it’s an ad for consumers that shows you exactly how to handle their biggest objections to buying a product. And now, you can test-drive Seductive Selling for free.
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