Why Size DOES Matter, Baby

Ever meet someone who talks and talks and talks and goes on for what seems forever? For some reason when people are like this, they are REALLY like this — meaning, they won’t go on a little bit — they’ll go on pretty much forever, filling up whatever air time you give them, until you (often rudely) have to cut them off.

And THAT’S what the REAL problem is when you’re talking about long copy. People think long copy is bad — and it is, when your copy goes on forever like the babbling moron I just described to you. Filling up the air with thousands of words and saying nothing is a cardinal sin in my book.

But outside of this, long copy, with LOTS of good solid information, a riveting story, a sweet offer, and serious bullet points bursting with benefits and solutions… frankly — this can’t be beat. See, it’s not really an issue of long copy versus short copy, it’s really an issue of “completely spilling the beans in a compelling and persuasive way”… versus “boring the shit out of someone.”

And when you look at it this way, this makes a lot more sense, now doesn’t it?

Just remember this — if you sent a salesperson out to pitch your stuff, you probably wouldn’t tell him to “keep it under 25 words or less”… and you also probably wouldn’t suggest, “Hey — you’ve got an hour — don’t shut up for all 60 minutes of it” either, now would you?

So the real issue is relevancy, not length.

And on that note, it’s about time… for me… to skedaddle.

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Now go sell something, Craig Garber

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About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)

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