Most people foolishly rely on conventional wisdom whenever they can.

Why?

Because it’s “safe.”

At least… in theory it’s safe.

But in reality, what’s meant by safe, isn’t always “safe.” It all depends on what your goals are.

For instance, if you or someone you love is really sick, conventional wisdom and standard medical protocall may tell you to take a series of medications, or perform a series of surgeries.

And in some cases this may be a good practice to follow, but… in others it may not.

For example, let’s say the “conventional” outcome of this treatment is that your hearing, or your mobility, or your eyesight, may be compromised by 50% or more.

Is following the conventional path in this case really “safe”?

Maybe… maybe not?

Depends on how you want to live life.

And how about when it comes to business or to finances?

If you ask a financial planner or a business-person how to get an edge, (and I know this because I used to be a financial planner), they will tell you things like, “Save more, do things like cut down on those $4 dollar lattes you drink every day… read books and magazines online instead of subscribing to them… eliminate your cable television stations and only stay in 3-star resorts instead of 4 and 5-star resorts. If you do all these things, you’ll probably save a few grand minimum, each year.”

Is this “safe” advice?

Well… it depends.

If you’re working hard so you can live a BETTER life, then skimping on the things you get enjoyment out of, like vacations, fi-fi drinks, and cable TV, isn’t going to make you even one bit happier, is it?

After all, if you’re not working to enjoy the fruits of your labor, then why the hell are you working?

But there again, when it comes down to it, most people aren’t very happy, and they don’t get a lot of enjoyment out of their lives or their businesses, do they?

Nope, they don’t.

And that’s why it’s called “conventional” wisdom — because following conventional wisdom is the surest path to getting average, or “conventional” results.

And the people who give you advice like, “cancel your cable television” as a way to save a few bucks, aren’t really focused on winning. They’re focused on “not losing”, and there’s a HUGE difference.

Winning wisdom encourages you to figure out how to earn more, so you can enjoy MORE luxuries of life, AND save a few dollars along the way. It’s a smarter road to travel, because who doesn’t enjoy being “wealthier” versus, “skimping?”

You tell me.

Because the choice… really is… yours.

Now go sell something, Craig Garber

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