When Less… Is More: The Cinderella Principle
When I was a financial planner back in the 1990’s, I was like every other independent entrepreneur — desperate for any new business I could find.
But there again, at the same time, I was frustrated because I had so many tire-kickers and looky-loos to deal with. Meaning, I had to weed through a lot of people who really weren’t truly interested in becoming customers of mine, to get to the few who were.
This is like being Cinderella, and most people feel this is O.K. — it’s just “accepted” that in order to find your prince, you’re going to have to kiss a lot of frogs along the way.
Well, that may be true when it comes to dating and marriage, but it doesn’t necessarily have to be true at ALL when it comes to business.
If… you’re smart.
You see, one of the biggest myths about marketing is that you want to use it to attract as many people as possible. This is simply not true.
What you really want to do is attract the most QUALIFIED people possible, and the best way of doing this is to DISQUALIFY the one’s you don’t want responding to you, right up-front.
So you’ll want to put a number of different dis-qualifying statements in your ads. For example:
Don’t Even THINK About Reading This Message Unless You’re Willing To Pay More Money, For Better Quality ___
That one’s gonna weed out all the cheapskates.
“If you are a highly paid executive earning between $250,000 and $500,000 dollars, and you are sick and tired of dealing with incompetent advisors who are more concerned about lining their pockets with your hard-earned cash, than actually helping you achieve financial freedom, then this is the most exciting and important message you will ever read!”
That one’s gonna weed out people who are broke and indecisive.
“Attention: Lahaina Homeowners!”
And this last one’s going to weed out renters and other people who don’t live in Lahaina (which is a beautiful ocean-side tourist town in Maui — they even have a Hard Rock Café there).
So you see, who you attract is totally up to you.
All you need to do, is… attract… who… you want.
Now go sell something, Craig Garber
P.S. Remember, after this weekend, the monthly coaching calls in my Seductive Selling System, go up to $197 dollars, from their current $97, so get in now at http://www.kingofcopy.com/seductive