What you think is safe, is risky… and what you think is risky, isn’t.

Yesterday was the day my Mastermind group members had their private half-hour calls with me. I always find these calls interesting, because as an observer of human nature, it’s interesting to note who’s doing what, and how fast.

One of the members of the group has been making incredibly rapid progress, adding new staff, boosting his rates, and firing his clients who’ve been emotional vampires, those who’ve been sucking the life out of him and offering nothing in return.

On yesterday’s call, he mentioned he was ready to drop his first direct-mail campaign, trying to generate leads. Even though he knows exactly what to do and what steps to take, he’s got some jitters about this.

Few things you need to know. First of all, whenever anyone’s performance is about to be measured, they have jitters of varying degree, myself included. If you’re wondering about this, just check out professional athletes, whose performance is being monitored not just by themselves and their coaches, but by the entire world. That’s called “being human,” and it’s magnified if you’re the kind of person who’s performance-driven.

Now some people in this situation are concerned because they are taking some risk. But at least in this case, there really is no risk here. Here’s why: you see, most people are more than willing to throw cash at almost anything, on a whim, but they are extremely reluctant to invest time.

This particular individual, on the other hand, has invested a ton of time, before actually investing any money, which is very smart. Taking action isn’t risky. Being ignorant is risky. And being unprepared is risky.

Keep that in mind next time you’re worried about something. I think it will help put things into perspective.

Now go sell something, Craig Garber

P.S. “One word: WOW!” Today, especially online, and even more so with respect to marketing, if someone says you’re going to get bonus gifts for ordering something, you sit back and prepare for a complete waste of your time.

I just want to clarify something along these lines. When you take the free 30-day test-drive to my offline newsletter, you get 15 real bonuses. No fluff, no nonsense, and no filler. Just a ton of quality content. That’s because I take a tremendous amount of pride of ownership in what I do, and frankly, it’s one of the reasons why I’m so successful. But don’t take my word for it, here’s a comment I got the other day from a relatively new subscriber, Ron Reich from Claremont, California:

“Craig, I just got back your critique of my sales letter. One word: WOW! I appreciate all of your feedback and I’m blown away that this free critique was so detailed. It was easy to see that you really read my letter to the end, very thoroughly, and I’m sure that the profits I make once I implement your feedback, will be multiples of my investment in your newsletter. You really over-delivered.”

If you go to my website, you’ll see literally dozens of testimonials just like this. All of these are real comments from real people, all on file here in our office. None of them are made up, nor have I tweaked the copy on any of them (even though many people have offered me the option to do so). So if you have any doubts about the value of what you get, I sincerely hope I have removed them, and I encourage and invite you to take your fre.e test-drive today, and benefit from and enjoy all your bonus gifts, right now at http://www.kingofcopy.com/ssnl

If you enjoyed this, feel free to pass it on to a few of your friends and business associates. Or, simply have them subscribe themselves! Send them over to http://www.kingofcopy.com

About the Author

Craig GarberAuthor of "How To Make Maximum Money With Minimum Customers, " and publisher of Seductive Selling - an offline marketing newsletter currently read in 15 countries, world-wide. In a nutshell, I do two things: 1. I show you how to attract a reliable, steady stream of pre-qualified leads who are ready to do business with you NOW... 2. And I increase your net profits and cash-flow, by increasing your customer, client, or patient value -- often, dramatically. How do I do this? By developing, and helping you implement, unique, personalized lead generation and marketing strategies... using compelling sales messages that push your customers emotional buy-buttons. I've worked with over 300 clients in more than 104 different industries, since March of 2000, and I really enjoy what I do. I'm a stable, reliable, happily married family guy with three kids who loves life and always follows through on my commitments and promises. I love to listen to music, workout, read, travel with my family, take pictures, and go bass fishing. I always say "Yes," when it comes to good cigars, good books, and good coffee :-)