What Ray Croc Wouldn’t Have Dreamt Up Even In His Wildest Imagination
When Ray Croc founded McDonalds, he looked at his business differently. He didn’t look at his business as a “burger joint”, he looked at is as real estate with a set of systems planted firmly on top of it, that would keep him in cash-flow heaven, for many years to come.
And over the years, let’s face it; there’ve been some pretty creative ways of marketing what are basically hamburger stands. You had drive-in shops during the 50’s and 60’s (there are still some drive in Sonic fast-food chains today, that are similar — one not too far from me as a matter of fact)… and of course, you can’t go an hour without seeing some kind of promotion or giveaway from McDonalds and Burger King on television.
But here’s something that puts a brand new spin on the old hamburger stand. Out in Tempe, Arizona, there’s a burger joint called the Heart Attack Grill. They sell menu items like the Quadruple Bypass Burger and the Flatliner Fries, which are cooked in pure lard.
And the waitresses, boy oh boy! The waitresses are little hotties dressed up as nurses wearing skimpy outfits, high heels, and thigh-high stockings. If a “patient” finishes a Triple or Quadruple Bypass, one of these “nurses’ wheels them out to their car in a wheelchair. Now just think how many lonely guys out there want that!
The owner of the place has generated quite a buzz, not only with all the free publicity he’s getting by being so outrageous, but from the nursing association in Arizona.
They’re all bent out of shape about the restaurant referring to their waitresses as nurses, but instead of removing the word, the restaurant has simply put a disclaimer on all their published materials and their web site that says “The use of the word “Nurse” above is only intended as a parody. None of the women pictured on our website actually have any medical training, nor do they attempt to provide any real medical services. It should be made clear that the Heart Attack Grill and its employees do NOT offer any therapeutic treatments (aside from laughter) whatsoever.”
The place has gotten SOOO much publicity they’ve been interviewed by Geraldo Rivera and a slew of other television and radio shows. They’re half-way to Hooterville if you ask me!
See, what happens is, when you’re thinking along the lines of continually promoting yourself, new ideas suddenly seem to sprout out of nowhere. Articles you read, signs you see on the roadway, even a book on the shelf at Barnes and Noble — they’re all a wellspring of ideas waiting for you to grab them. For instance, the latest idea from The Heart Attack Grill is “Sponge Bath Saturdays” — use your imagination on that one.
Making your ordinary business, extra-ordinary isn’t that difficult. All you need is a good imagination… lots of things to stimulate your imagination… and a good sense of what’s going to entertain your audience.
No Hooters this issue, but… the Seductive Selling Newsletter is my OFFLINE publication and now you can try it for FREE. December’s year-end blowout issue is out and right here: http://www.kingofcopy.com/ssnl
Now go sell something, Craig Garber
P.S. $60,000 in EXTRA income!: Patrick Precourt, a go-getter entrepreneur from Rocky Hill, Connecticut recently sent me in this e-mail: “Hey Craig, I thought you would dig this…..(See below) there were no previous sales here……just straight to the $20,000 coaching program.
Truth is, I used your techniques taught in your Seductive Selling System: Empathy, scarcity, pride……just to name a few. More importantly, I charged 5 times the amount I had originally planned on charging for my coaching program (prior to meeting and consulting with you).
Your copy is cool, really cool and even cooler (at least to me) is your business mind set and street smarts……..In the short three months since starting your Maverick Mentoring coaching program, I have completely revamped our positioning, redefined our USP, increased our prices (and profits) across the boards and of course, learned a ton about copy writing….which by the way, I absolutely have no interest in doing my self!
Great for me to know about as it relates to our verbal selling as much as it does written copy, but I’ll leave the writing to you.
I can account for $60,000 in additional income in 12 short weeks NOT including the additional rate of response we have received from all our marketing. The day I called and signed on with you goes down as a one of those few “bring you to the next level” events that one may experience in a business life time. Life is good! Cheers, Patrick H Precourt
Ps This was not meant to be a testimonial…..just really amped up and excited to see what each new day brings going forward!”
If you want to make 2007 your BEST year in business, EVER… and for more information on my Mentoring Program, or to try and qualify, check out http://www.kingofcopy.com/maverickmentoring